Digital Product Manager - Associate

$75,000 - $95,000/Yr

Independent Health - Buffalo, NY

Full-time - Entry Level

Buffalo, NY

Insurance Carriers and Related Activities

About the position

The Digital Product Manager - Associate (DPM-A) plays a crucial role in supporting Independent Health's Digital Experience team by managing the daily digital product development needs. This position focuses on both web and mobile applications, ensuring a deep understanding of user needs and product usage. The DPM-A will collaborate with various stakeholders, including IT and external vendors, to implement projects effectively and meet business requirements, while also advising on best practices for user experience.

Responsibilities

• Create business plans for new digital capabilities, functionality, and services for customers.
• Provide competitive research and market analysis to drive the direction of digital products.
• Work collaboratively with key internal and external stakeholders to ensure a common and shared vision.
• Lead teams through the development process by creating product priorities and requirements.
• Translate business requirements into functional specifications and work with IT and technology vendors to ensure technical requirements are met.
• Determine and create metrics to ensure the success of all Independent Health digital experiences.
• Collaborate with marketing and communications teams to determine promotional elements needed to achieve business objectives.
• Analyze and report on key digital metrics.
• Investigate, assess, and recommend emerging technology solutions to enhance business objectives.
• Stay updated on industry trends and best practices.

Requirements

• High School diploma or GED required; Bachelor's degree preferred.
• Two (2) years of digital, marketing, or technology experience required.
• Experience in developing digital solutions to drive user engagement, customer experience, and/or customer acquisition.
• Knowledge of the digital space, including current market trends in online media and social media aspects.
• Strong verbal, written, and interpersonal communication skills.
• Proven ability to build relationships and work with associates across multiple business areas.
• Experience using analytical skills to create appropriate recommendations.
• Demonstrated skills in organizing resources and establishing priorities.
• Demonstrated business acumen, including understanding business concepts, functions, terminology, and relationships.

Nice-to-haves

• Experience with mobile applications
• Familiarity with customer acquisition strategies
• Understanding of digital marketing principles

Benefits

• Paid time off
• Scorecard incentive
• Full range of benefits