Digital Product Manager - Associate

$75,000 - $95,000/Yr

Independent Health Association

Full-time - Entry Level

10,001+ employees

About the position

The Digital Product Manager-Associate (DPM-A) plays a crucial role in supporting Independent Health's Digital Experience team by managing the day-to-day digital product development needs. This position is responsible for overseeing digital products for both web and mobile applications, ensuring a clear understanding of user needs and usage patterns. The DPM-A will collaborate with various stakeholders, including Information Technology and business partners, to implement projects effectively and communicate business requirements while measuring success against established goals.

Responsibilities

• Create business plans for new digital capabilities, functionality, and services for customers.
• Provide competitive research and market analysis to drive the direction of digital products.
• Work collaboratively with key internal and external stakeholders to ensure a common and shared vision.
• Lead teams through the development process by creating product priorities and requirements.
• Translate business requirements into functional specifications and work with IT and technology vendors to ensure technical requirements are met.
• Determine and create metrics to ensure the success of all Independent Health digital experiences.
• Collaborate with marketing and communications teams to determine promotional elements needed to achieve business objectives.
• Analyze and report on key digital metrics.
• Shape and coordinate a company-wide e-business strategy with other e-business team members.
• Investigate, assess, and recommend emerging technology solutions to enhance business objectives.

Requirements

• High School diploma or GED required; Bachelor's degree preferred.
• Two years of digital, marketing, or technology experience required.
• Experience in developing digital solutions to drive user engagement, customer experience, and/or customer acquisition.
• Knowledge of the digital space, including current market trends in online media and social media aspects.
• Strong verbal, written, and interpersonal communication skills with proven ability to build relationships across multiple business areas.
• Experience using analytical skills to create appropriate recommendations.
• Demonstrated skills in organizing resources and establishing priorities.
• Demonstrated business acumen, including understanding business concepts, philosophies, functions, terminology, and relationships.

Nice-to-haves

• Experience with user experience design principles.
• Familiarity with project management methodologies.
• Knowledge of healthcare industry trends and regulations.

Benefits

• Scorecard incentive eligibility
• Generous paid time off
• Full range of benefits including health insurance