Digital Product Manager Retail

$108,360 - $162,540/Yr

Camping World - Lincolnshire, IL

Full-time - Mid Level

Remote - Lincolnshire, IL

Motor Vehicle and Parts Dealers

About the position

The Digital Product Manager - Retail is responsible for the strategy, development, and optimization of CampingWorld.com, Overtons.com, and thehouse.com online store. This role involves managing the product roadmap, collaborating with cross-functional teams, and leveraging data to enhance user experience and drive conversions, ultimately shaping the future of the e-commerce platform in the outdoor and RV space.

Responsibilities

• Lead the development and execution of the digital e-commerce strategy for CampingWorld.com.
• Own the product roadmap, ensuring alignment with business goals, customer needs, and brand objectives.
• Prioritize initiatives that improve the customer journey and maximize revenue growth.
• Collaborate with design, UX/UI, and development teams to create an intuitive and seamless online shopping experience for customers.
• Continuously optimize site features, navigation, search functionality, product pages, and checkout processes to improve usability and drive conversions.
• Monitor and analyze site performance metrics, including traffic, conversion rates, average order value, and bounce rates.
• Use A/B testing, heatmaps, and customer feedback to inform decisions and continuously optimize the online shopping experience.
• Work closely with retail, marketing, customer service, IT, and operations teams to ensure successful execution of e-commerce initiatives.
• Act as a liaison between business stakeholders and technical teams to communicate requirements, timelines, and priorities.
• Stay up-to-date on e-commerce industry trends, emerging technologies, and customer expectations.
• Drive innovation and propose new features, tools, and functionality to improve customer engagement, loyalty, and overall e-commerce performance.
• Utilize data to make informed product decisions and establish key performance indicators (KPIs) for website performance, customer engagement, and product success.
• Regularly report progress and insights to senior leadership, making recommendations for optimization.
• Work with the content and marketing teams to ensure the digital store is optimized for search engines, utilizing SEO best practices to improve organic traffic and product visibility.

Requirements

• 5 years of experience in product management, specifically in retail e-commerce or digital product management.
• Deep understanding of e-commerce best practices, conversion optimization, customer journey mapping, and digital merchandising.
• Familiarity with e-commerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud, etc.) and integrations is preferred.
• Strong ability to analyze website performance data, identify trends, and make data-driven decisions.
• Experience with Google Analytics, A/B testing, customer behavior analytics, and related tools is required.
• Passion for delivering an exceptional customer experience and a keen understanding of user behavior, needs, and pain points.
• Familiarity with e-commerce platform architecture, CMS systems, and e-commerce integrations (payment gateways, inventory management systems, etc.).
• Strong problem-solving skills and the ability to think critically in fast-paced environments.

Nice-to-haves

• Previous experience in the outdoor, camping, or RV industries is a plus but not required.

Benefits

• Paid Time Off
• 401(k)
• Employee Assistance Program
• Good Sam Roadside Assistance
• Discounts
• Paid parental leave (if eligibility is met)
• Tuition Reimbursement (if eligibility is met)
• On the job training opportunities
• Comprehensive benefit package including medical, dental, vision and more!
• Access to dental & vision coverage for part-time associates.