Digital Product Manager

$145,600 - $156,000/Yr

AppleOne - San Francisco, CA

Full-time - Senior

San Francisco, CA

Administrative and Support Services

About the position

The Senior Lead Digital Product Manager will oversee the Marketing Experience Optimization project for a leading Fortune 500 bank's Consumer Lending team. This role involves managing a suite of technology platforms that enable marketers to test and personalize digital experiences, ensuring effective product management and collaboration across various teams.

Responsibilities

• Lead product management teams using Adobe Target for marketing optimization.
• Manage the full lifecycle of product development from strategic planning to tactical activities.
• Coordinate with cross-functional teams including product, business, technology, and analytics to enhance platform capabilities.
• Utilize agile methodologies to drive product development and documentation of epics and features.

Requirements

• Minimum of 5 years of Product Management experience in marketing and analytics using experimentation products like Adobe Target or comparable Adobe suite tools.
• Proven expertise in the functional and technical aspects of marketing technology systems.
• Strong experience in leading scrum teams, agile ceremonies, PI planning, and managing backlogs.
• Strategic vision and effective execution skills within a large organization.
• Prior financial services experience or similar digital consumer experience is highly preferred.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Vision insurance
• Paid sick time