Highmark Health - Saint Paul, MN
posted 4 months ago
As a Digital Product Manager for My Highmark, you will play a pivotal role in representing the customer's voice throughout the product development lifecycle. Your primary responsibility will be to establish and evangelize the vision and strategy for the Login & Registration experience for members, ensuring that it meets their needs. You will work closely with cross-functional teams to drive increased member engagement and create remarkable digital experiences that solve customer problems, drive business value, and produce desired outcomes. This role requires collaboration with digital design, digital development, and data & analytics counterparts to align and coordinate efforts for effective delivery. You will also gain alignment and support from key strategic partners and stakeholders as you oversee the execution of your vision. In this position, you will be familiar with customer digital journeys, preferences, and expectations. You will identify problem areas, points of friction, and jobs to be done, creating and testing hypotheses that translate problems into relevant digital solutions and experiences. As the point of contact for assigned digital products, you will manage multiple sources of intake and demand, determining priorities that will drive the best results while managing relationships with key stakeholders. You will define, track, and monitor key performance indicators and outcomes of digital products, implementing strategies to iterate and continuously improve their performance. Leveraging quantitative metrics and qualitative observations, you will derive customer insights and identify digital product improvement opportunities. You will develop a holistic product vision and corresponding product strategy to drive maximum value, clearly setting and communicating roadmaps, priorities, experiments, and decisions across audiences. As the accountable owner for the digital products/tools assigned to you, you will manage the digital product roadmap and backlog, using input from customers and internal stakeholders to frequently refresh and re-prioritize the backlog. Coordination with other Product Managers will be essential to ensure cross-product alignment, and you will collaborate with other Digital Product Managers to achieve shared goals. Other duties may be assigned as needed.