Yamaha Motor Corporation, USA - Kennesaw, GA
posted about 2 months ago
Yamaha has an excellent opportunity for a Digital Product Manager to join our team in Kennesaw, GA. The Digital Product Manager will be a key leader in driving business vision, prioritization, and execution to increase customer lifetime value and create an exceptional digital experience for Yamaha Owners. This role involves working cross-functionally with key leaders at Yamaha to define and iterate the vision and roadmap for the Yamaha's owner experience. The Digital Product Manager will lead the process to define and prioritize the owner's experience features and functions to improve the digital experience for Yamaha owners, leveraging key performance indicators such as adoption, engagement, sales, and customer lifetime value in collaboration with internal teams and stakeholders. In this position, the Digital Product Manager will make data-driven decisions and communicate how success is measured and the financial impacts of products being delivered. The role requires organizing, prioritizing, and refining business requirements and planning analytics for customer-facing functionality and experience. Continual evolution and enhancement of the digital customer experience (e.g., design, creative, functionality, content, messaging, etc.) will be essential to improve product adoption, product usage, engagement, customer lifetime value, and other key metrics. The Digital Product Manager will also participate in the selection of new tools and vendors, manage external vendors including scope definition, contract management, and successful project execution including project scope, budget, and timeline. Additionally, the role involves rigorously monitoring competitor activities and industry trends to take preemptive and responsive actions as appropriate. Other duties may be assigned as necessary.