New Balance Athletics - Boston, MA
posted about 2 months ago
New Balance is currently seeking a highly motivated, entrepreneurial thinker to join the DTC Digital Product Management team as a Digital Product Manager. This individual will play a critical role in driving our digital ambition. This person will collaborate with global business leaders to create and execute the digital roadmaps that drive the growth of New Balance's Direct to Consumer business through the implementation of new technology. The Digital Product Manager will be responsible for developing and maintaining a business proposal that makes a compelling case for continued investment into products. They will champion the product vision, strategy, and roadmap product goals and objectives, leading the ideation, development, and launch of Minimum Viable Products and scaling them when validated. The role requires managing the entire product life cycle from discovery through creation and validation to production and repeat. The Digital Product Manager will become a resident expert in our software solutions, asking the right questions to fully understand the what and the why. They will break down the product vision into user stories, create storyboards, write specifications, prioritize features, build consensus, and coordinate product schedules with a team of engineers and designers. Additionally, they will define and analyze metrics that inform the success of products, facilitate communication throughout the development process between internal stakeholders and customers, and coordinate strong working relations with various internal stakeholder groups, including IT, Engineering, and Legal. The individual will also need to keep a finger on the pulse of the competition and develop strategies and tactics to reduce threats while developing organizational talent and team skillsets.