Digital Product Manager

Synergy Interactive - Cleveland, OH

Full-time

Cleveland, OH

Professional, Scientific, and Technical Services

About the position

The Digital Product Manager will oversee the entire lifecycle of digital products, from concept through launch and beyond. This role focuses on collaborating with cross-functional teams to define product vision and strategy, manage product roadmaps, and ensure exceptional user experiences that align with business objectives.

Responsibilities

• Define and articulate the product vision and strategy in alignment with company goals.
• Conduct market research and competitive analysis to identify opportunities and ensure the product meets customer needs.
• Develop and maintain the product roadmap, prioritizing features and improvements based on user feedback, market trends, and business objectives.
• Communicate the roadmap and product vision to stakeholders.
• Work closely with engineering, design, marketing, and sales teams to ensure successful product development and launch.
• Facilitate communication and collaboration to address any challenges or roadblocks.
• Collaborate with UX/UI designers to create user-centered designs and ensure the product delivers a seamless and engaging user experience.
• Conduct user research and usability testing to gather feedback and iterate on designs.
• Oversee the product development process, including defining requirements, managing timelines, and ensuring deliverables are met.
• Use project management tools and methodologies to track progress and address any issues.
• Analyze product performance using metrics and KPIs.
• Utilize data to make informed decisions, optimize product features, and drive continuous improvement.
• Prepare and present product updates, reports, and presentations to stakeholders.
• Gather and incorporate feedback to align the product with business needs and expectations.
• Stay up-to-date with industry trends, emerging technologies, and competitive landscape to ensure the product remains relevant and innovative.

Requirements

• Bachelor's degree in Business, Marketing, Computer Science, or a related field.
• Proven experience as a Product Manager or similar role in digital product development, with a strong track record of successful product launches.
• Experience with digital product lifecycle management, including roadmapping, requirements gathering, and project management.
• Excellent understanding of user experience design principles and familiarity with UX/UI best practices.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
• Proficiency in product management tools (e.g., JIRA, Trello, Asana) and data analysis tools (e.g., Google Analytics, Mixpanel).

Nice-to-haves

• MBA or relevant advanced degree is a plus.
• Knowledge of agile methodologies and experience working in an agile environment is preferred.