Digital Product Manager

Citizens Bank - Johnston, RI

Full-time - Mid Level

Johnston, RI

Credit Intermediation and Related Activities

About the position

We are seeking a highly motivated, passionate, and collaborative Digital Product Manager (aka Experience Owner) to help drive our end-to-end digital experience at Citizens Bank. This role is critical to delivering new capabilities and enhancements to our customers. The Digital Product Manager will help to modernize our consumer digital experience, build out new capabilities, and improve our digital experience. This individual will collaborate with business, technology, and analytics partners to prioritize, enhance, and deliver new features from ideation through production in Agile development, ensuring key outcomes and goals are met. The right person in this role will lead an agile mindset across the product team to drive continued transformation, shifting from a project-based to a product-based organization focused on maximizing the value of the customer experience. They will motivate team members to deliver on the strategy and roadmap for continuous growth and improvement of product outcomes and experience. The Digital Product Manager will own the product roadmap, prioritizing features and enhancements based on customer feedback, market research, and business priorities. They will oversee the entire product development lifecycle from concept to launch to ongoing optimization, ensuring high-quality deliverables on time and within budget. Additionally, they will conduct market research to identify opportunities, assess competition, and gather insights to inform product and feature decisions. This role also involves championing the user experience, ensuring features are intuitive, user-friendly, and deliver exceptional value to customers. The Digital Product Manager will define key performance indicators (KPIs) and analyze product metrics to measure success and drive continuous improvement, transforming customer insights into actionable strategies. Furthermore, they will ensure that the consumer digital experience complies with relevant banking regulations and data privacy laws while also pushing the envelope to build an optimal experience that maximizes opportunity while minimizing risk. Finally, effective communication of product plans, progress, and results to executive leadership, stakeholders, and cross-functional teams is essential for this role.

Responsibilities

• Lead the development and execution of product strategies for improving the consumer digital experience, aligning with the bank's goals and customer needs in partnership with the Line of Business owners.
• Own the product roadmap, prioritizing features and enhancements based on customer feedback, market research, and business priorities.
• Collaborate closely with engineering, design, marketing, fraud, risk, and other stakeholders to develop and enhance the consumer digital experience, ensuring alignment and successful product delivery and end-to-end experience management.
• Oversee the entire product development lifecycle from concept to launch to ongoing optimization, ensuring high-quality deliverables on time and within budget.
• Understand how your products fit into the larger ecosystems and anticipate impacts from changes in other parts of the business, partnering to evaluate tradeoffs of technical decisions and customer experience impacts.
• Continuously seek ways to enhance the consumer digital experience through innovation and iteration based on customer feedback and market insights.
• Conduct market research to identify opportunities, assess competition, and gather insights to inform product and feature decisions.
• Build a robust test & learn agendas and analyze user data to optimize the consumer digital experience.
• Champion the user experience, ensuring features are intuitive, user-friendly, and deliver exceptional value to customers.
• Define key performance indicators (KPIs) and analyze product metrics to measure success and drive continuous improvement, transforming customer insights into actionable strategies.
• Ensure that the consumer digital experience complies with relevant banking regulations and data privacy laws while also pushing the envelope to build an optimal experience that maximizes opportunity while minimizing risk.
• Communicate product plans, progress, and results to executive leadership, stakeholders, and cross-functional teams.

Requirements

• Proven experience in product management, particularly in digital products or services.
• Strong understanding of Agile development methodologies and experience working in Agile teams.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Ability to analyze data and metrics to inform product decisions and drive continuous improvement.
• Experience in conducting market research and user testing to inform product development.
• Strong problem-solving skills and the ability to think strategically about product development and user experience.

Nice-to-haves

• Experience in the banking or financial services industry.
• Familiarity with regulatory compliance in digital banking.
• Knowledge of user experience design principles and best practices.

Benefits

• Health insurance coverage
• Dental insurance coverage
• 401k retirement savings plan
• Paid holidays
• Flexible scheduling options
• Professional development opportunities