Digital Product Manager

Direct Supply - Milwaukee, WI

Full-time - Mid Level

Milwaukee, WI

1,001-5,000 employees

Merchant Wholesalers, Durable Goods

About the position

The Digital Product Manager at Direct Supply is responsible for shaping the vision and roadmap of a platform that integrates data to enhance the lives of seniors and those who care for them. This role involves leading product strategy, collaborating with cross-functional teams, and conducting customer research to drive impactful solutions in healthcare technology.

Responsibilities

• Shape the roadmap for AI, eCommerce, and punchout platforms to drive revenue and user adoption.
• Monitor key user metrics (e.g., conversions, dropouts) and implement targeted improvements.
• Collaborate with technology teams to develop platform features and capabilities.
• Partner with Sales to optimize customer transitions to digital channels.
• Work with GTM teams to launch digital marketing campaigns and supporting functionality.
• Develop strategies for personalized customer experiences.
• Conduct customer research to guide product decisions.
• Define and execute a vision for AI and eCommerce platforms to enhance performance and business growth.
• Analyze data and prioritize opportunities based on customer insights.
• Align product roadmaps across DS platforms for greater collaboration and impact.
• Measure success against KPIs (e.g., new customers, user engagement, online orders, conversion rates).
• Identify and implement new features, software, and tools with Engineering.
• Collaborate with cross-functional teams to meet business needs and improve KPIs.
• Leverage analytics and user feedback to refine the platform and enhance customer experiences.

Requirements

• Bachelor's degree
• 5+ years of experience as a Product Manager delivering eCommerce or technology products
• Experience collecting customer feedback through various methods including UX research and digital analytics
• Strong analytics skills with experience using KPIs and analytics software (e.g., Adobe, Google Analytics)
• Deep understanding of eCommerce and digital marketing best practices
• Proficiency in third-party software such as content management systems and eCommerce platforms.

Benefits

• Generous benefit package