Digital Product Marketing Manager

Whirlpool - Benton Harbor, MI

Full-time - Mid Level

Benton Harbor, MI

10,001+ employees

Electrical Equipment, Appliance, and Component Manufacturing

About the position

The Digital Product Marketing Manager at Whirlpool Corporation is responsible for developing and implementing digital strategies for the cooking and refrigeration categories. This role involves analyzing competitive activity, marketplace trends, and technical capabilities to create a connected product roadmap. The manager will collaborate with various teams, including Global Information Technology and engineering, to ensure successful execution of digital initiatives.

Responsibilities

• Use data and metrics, competitive assessments, and future trends to drive a connected strategy for the category.
• Harness consumer insights, shopper insights, purchase drivers, and other research to drive fact-based, consumer-driven digital use case decisions that support brand positioning.
• Own business case integration on connected investments.
• Collaborate with Product Marketing Category lead for all category level connectivity needs.
• Manage basic connectivity package, any business case/research around advanced use cases.
• Drive category digital product roadmap and lead digital solutions through product development cycle.
• Define, track, and communicate product-specific KPIs to improve the product's adoption, performance, and value.

Requirements

• Bachelor's degree
• 5+ years experience in Internet of Things (IOT), digital brand management, product management or similar discipline.

Nice-to-haves

• Bachelor's degree in Marketing, Computer Science, or similar related field
• Master's Degree
• 2 years of experience in IOT or digital brand management
• Experience in product management
• Strong leadership communication, both written and verbal
• Excellent critical thinking, sound judgment and effective decision-making ability
• Proven success working in a fast-paced, complex matrixed environment
• Strong strategic and analytical mindset
• Strong business acumen with the ability to use insights to drive action
• Highly collaborative with ability to build solid working partnerships across functional groups.

Benefits

• Generous benefits package
• Whirlpool employee discount
• Fitness & educational reimbursement programs
• Kitchenettes
• Beautiful, recently renovated office space
• Free coffee
• Biking/walking trails
• Access to The Eddy - Early Childhood Center (depending upon availability - additional costs required)
• Flexible Friday - Option to work extra hours Monday through Thursday to finish up work early on Friday
• Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year
• Sabbatical - Four weeks paid leave after every five years of service.