Digital Product Marketing Manager

Milwaukee Electric Tool Corporation - River Hills, WI

Full-time - Mid Level

River Hills, WI

Machinery Manufacturing

About the position

Milwaukee Tool is seeking a Digital Product Manager to lead the strategy and development of its IoT portfolio. This role focuses on integrating connectivity into business growth plans, requiring a data-driven individual with strong communication skills to collaborate across various functions. The ideal candidate will prioritize user-centered design and data-driven decision-making to enhance digital experiences and differentiate the company's offerings in the market.

Responsibilities

• Drive the strategy and execution of digital experiences for connected solutions.
• Lead the development and enhancement of digital products with a focus on user-centered design.
• Craft and maintain a compelling product vision in collaboration with business partners.
• Create business cases for opportunities that drive business growth.
• Advocate for the end user by integrating feedback and analytics into product development.
• Define user problems that lead to product features and capabilities.
• Consult with business partners to integrate digital solutions into existing business cases.
• Drive software initiatives from inception to execution and iteration.
• Provide vision and leadership to the product team as a subject matter expert.
• Collaborate with engineering and product design to build scalable products.
• Deliver user experiences that adhere to industry best practices.
• Prepare and maintain the product roadmap for short- and long-term releases.
• Develop and deliver presentations to promote the platform to stakeholders.
• Work with cross-functional teams to enable product success and create customer demand.
• Act as a Product Champion within the organization.
• Balance strategic and detailed perspectives to ensure program efficacy.
• Integrate user feedback into product requirements.

Requirements

• 5-7 years of experience in software product management or product leadership.
• Knowledge of design thinking strategies and instructional design.
• Strong consultative and relationship-building skills.
• Experience impacting user experience and understanding user needs.
• Strong analytical mindset with the ability to communicate large data sets.
• Solid customer orientation and understanding of the user lifecycle.
• Experience in Agile software development, startup, or agency environments.
• Strong planning and organizational skills.

Nice-to-haves

• Bachelor's degree in marketing, business, product development, or a related field.

Benefits

• Robust health, dental, and vision insurance plans
• Generous 401 (K) savings plan
• Education assistance
• On-site wellness and fitness center
• Food and coffee service