Digital Product Marketing Specialist II

Resideo Technologies - Irving, TX

Full-time

Irving, TX

Electrical Equipment, Appliance, and Component Manufacturing

About the position

The Digital Product Marketing Specialist II will oversee the marketing operations for a global mobile app, focusing on developing and executing strategic marketing campaigns aimed at increasing app downloads and enhancing user retention and growth. This role is integral to the omni-channel experience provided by ADI Distribution, requiring collaboration with cross-functional teams to ensure effective execution of app marketing programs and continuous improvement of campaign effectiveness.

Responsibilities

• Design and implement targeted app adoption campaigns to boost downloads, user engagement, and retention metrics.
• Craft and schedule compelling push notifications and in-app messages that drive downloads, engagement, and conversions.
• Optimize and manage app store listings (iOS and Android) to maximize visibility and downloads.
• Work closely with product marketing, product, design, and development teams to create and execute engaging marketing campaigns.
• Measure, analyze, and report on campaign performance, using insights to refine strategies and maximize global app revenue.
• Stay current with trends and best practices in mobile app marketing, identifying new opportunities for growth and engagement.
• Collaborate with Global Demand Generation teams to implement SEM, SEO, and programmatic advertising strategies tailored for mobile app downloads and conversions.
• Develop and implement geotargeting strategies to reach relevant users in specific locations.
• Partner with internal and external teams to identify mobile app enhancements that can improve customer adoption rates and drive revenue.

Requirements

• 2 years of experience in app marketing.
• Strong understanding of app store optimization (ASO) principles and best practices.
• Proven experience with push notification and in-app messaging strategies.
• Vast knowledge of marketing best practices, segmentation, and deliverability.

Nice-to-haves

• Strong analytical skills and data-driven mindset.
• Ability to manage multiple priorities and demanding timeframes.
• Able to work as a team member and independently with minimal direction while staying on task.
• Passion for mobile technology and a deep understanding of the mobile app ecosystem.

Benefits

• Comprehensive life and health insurance.
• Life assistance program.
• Accidental death and dismemberment insurance.
• Retirement plans.
• Vacation and holidays.