Digital Product Marketing Specialist II

Resideo Technologies - Charlotte, NC

Full-time - Mid Level

Charlotte, NC

10,001+ employees

Electrical Equipment, Appliance, and Component Manufacturing

About the position

The Mobile App Marketing Specialist II will oversee the marketing operations for Resideo's global mobile app, focusing on strategic campaigns to enhance app downloads, user retention, and overall growth. This role is integral to the omni-channel experience of ADI Distribution's customers, requiring collaboration with various teams to ensure effective execution of marketing initiatives aimed at revenue generation and improved user engagement.

Responsibilities

• Design and implement targeted app adoption campaigns to boost downloads, user engagement, and retention metrics.
• Craft and schedule compelling push notifications and in-app messages that drive downloads, engagement, and conversions.
• Optimize and manage app store listings (iOS and Android) to maximize visibility and downloads.
• Work closely with product marketing, product, design, and development teams to create and execute engaging marketing campaigns.
• Measure, analyze, and report on campaign performance, using insights to refine strategies and maximize global app revenue.
• Stay current with trends and best practices in mobile app marketing, identifying new opportunities for growth and engagement.
• Collaborate with Global Demand Generation teams to implement SEM, SEO, and programmatic advertising strategies tailored for mobile app downloads and conversions.
• Develop and implement geotargeting strategies to reach relevant users in specific locations.
• Partner with internal and external teams to identify mobile app enhancements that can improve customer adoption rates and drive revenue.

Requirements

• 2+ years of experience in app marketing.
• Strong understanding of app store optimization (ASO) principles and best practices.
• Proven experience with push notification and in-app messaging strategies.
• Vast knowledge of marketing best practices, segmentation, and deliverability.

Nice-to-haves

• Strong analytical skills and data-driven mindset
• Ability to manage multiple priorities and demanding timeframes.
• Able to work as a team member and independently with minimal direction while staying on task.
• Passion for mobile technology and a deep understanding of the mobile app ecosystem.

Benefits

• Comprehensive benefits including life and health insurance
• Life assistance program
• Accidental death and dismemberment insurance
• Retirement plans
• Vacation and holidays