Digital Product Marketing Specialist

Batesville - Batesville, IN

Full-time - Entry Level

Batesville, IN

Miscellaneous Manufacturing

About the position

The Digital Product Marketing Specialist at Batesville will play a crucial role in developing and executing digital product marketing strategies. This position involves supporting the Portfolio Product Manager throughout the product lifecycle, including gathering product requirements, defining product vision, and collaborating with various marketing teams to implement initiatives. The role offers a hybrid work environment, requiring onsite presence 1-2 days a week and remote work for the remaining days.

Responsibilities

• Support the Product Manager throughout the product lifecycle, including gathering and prioritizing product and customer requirements.
• Assist in the development and execution of digital product roadmaps.
• Create and execute user acceptance testing for digital product deployments and launches.
• Support Product Manager in internal and external change management and adoption of digital tools.
• Generate PIF/Creative brief and target customer lists for brand level campaigns supporting digital tools.
• Collaborate with internal business partners to track effectiveness of marketing campaigns for items such as lead generation/conversion and click through/open and make recommendations for improvements.
• Analyze trends to understand gaps and identify root cause and countermeasures to support full potential achievement.

Requirements

• Bachelor's degree (B.S./B.A.) in Marketing, Engineering, analytics, or related discipline.
• Minimum of 3 years related product marketing experience and/or training, or equivalent combination of education and experience with an emphasis in marketing and communications.
• Strong project management skills, including organization, attention to detail, and ability to prioritize appropriately.
• Excellent interpersonal skills and ability to collaborate with product marketing, sales, and other teams.
• Ability to gather and analyze data to identify target segments and assess market trends.

Nice-to-haves

• Expertise in Microsoft Office suite (Word, Excel, PowerPoint) with working knowledge of IBM Cognos.
• Strong attention to detail with ability to provide error-free outputs.
• Strong interpersonal skills and ability to present ideas to others.

Benefits

• 401(k) matching
• Dental insurance
• Disability insurance
• Employee assistance program
• Health insurance
• Opportunities for advancement
• Paid time off