Digital Product Strategy Manager

Plymouth Rock Assurance - Boston, MA

Full-time - Mid Level

Boston, MA

1,001-5,000 employees

Insurance Carriers and Related Activities

About the position

The Digital Product Strategy Manager will oversee the measurement, analysis, and strategic roadmaps for the eSales platform and marketing technology stack within the Direct Response Auto Insurance business. This role focuses on enhancing digital product performance through data-driven decision-making and collaboration with various stakeholders, including engineering teams.

Responsibilities

• Manage the eSales product roadmap to meet established goals and support the overall business strategy.
• Measure and interpret KPI performance, customer behavioral data, and competitive analysis to drive ongoing improvement and identify new opportunities.
• Manage end-to-end product launches by working with design & engineering teams to finalize solutions, align priorities, and monitor impact and performance post-launch.
• Develop, launch and track A/B tests to maximize funnel conversion.
• Establish and maintain controls to ensure proper system function and lead triage efforts when issues occur.
• Work closely with other business teams to understand how their roadmaps may impact eSales and/or marketing technology and create optimal solutions if changes to eSales or marketing technology are necessary.

Requirements

• 6+ years of digital product management and analytics experience.
• Significant experience with collecting, analyzing, and interpreting customer behavior data to identify gaps and optimize customer conversion funnels.
• Experience in creating, prioritizing, maintaining and communicating product roadmaps to all levels of the organization.
• Ability to present progress updates, data results and new concepts to senior leadership.
• Experience managing and tracking the status of requirements throughout the software development lifecycle.
• Experience managing efforts to ensure proper function and health of a digital platform.
• Strong understanding of A/B Testing methodology, execution and analysis.
• Familiarity with software development lifecycle, agile methodologies and minimum viable products.
• Experience governing third-party software tools and integrations.

Nice-to-haves

• MBA preferred.

Benefits

• Empowering work environment
• Continuous investment in technology
• Strong reputation for service
• Opportunities for professional growth