Digital Programmatic Media Buyer - Gdm

Gray Television - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

101-250 employees

Broadcasting and Content Providers

About the position

The Sr. Programmatic Media Buyer at Gray Digital Media is responsible for developing and executing complex digital advertising campaigns using The Trade Desk and other Demand-Side Platforms (DSPs). This role focuses on managing advertising budgets, optimizing bid strategies, and ensuring campaign performance aligns with key performance indicators (KPIs). The position requires a strong analytical mindset to provide insights on campaign reporting and to identify new marketing opportunities in a competitive landscape.

Responsibilities

• Build out media buys within The Trade Desk and other DSPs using effective media buying strategies and oversee the day-to-day execution and optimization.
• Drive new ideas and execution to improve the performance of campaigns including account structure, platform, bid strategy, ad format, and targeting.
• Ensure campaign KPIs are met and within budget requirements, tracking costs and ROI.
• Suggest optimization and budget strategies according to the best-performing creatives, audiences, and placements.
• Manage communication and requests from individual TV stations.
• Contribute to building and analyzing reports on campaign success, developing a summary for sales teams to utilize in current and future opportunities.
• Oversee the marketplace, competitive landscape, industry trends, and third-party data sources to constantly identify new marketing opportunities.
• Work with the wider client services team and vendors to execute complex media plans to help accomplish campaign objectives.

Requirements

• 3+ years of digital marketing experience in programmatic buying (display, video, audio, DOOH, streaming TV).
• Extensive hands-on experience working within self-serve programmatic DSPs, including The Trade Desk.
• Strong communication and presentation skills, with the ability to work directly with clients, ask hard questions, and push yourself to execute at the highest levels.
• Demonstrated ability to create analyses that move beyond an explanation of 'what happened' to 'why it happened' and 'what should be done.'
• Understanding of digital advertising tracking and attribution technologies.
• Advanced experience with programmatic campaign optimization tactics such as bidding strategies, audience targeting, creative optimization, etc.
• Excellent analytical skills and ability to analyze and interpret data.
• Very strong understanding & experience using Microsoft Excel, Google Sheets, and other data visualization tools.

Benefits

• Opportunity to work with a dynamic and innovative team.
• Training and development programs for career growth.