Digital Quality Product Manager, Marketing

Unclassified - Tampa, FL

Full-time - Mid Level

Tampa, FL

About the position

Join Bloomin' Brands' innovative team as a Digital Quality Product Manager, reporting directly to the Senior Director of Loyalty Strategy & Customer Lifecycle Management. This role is pivotal in enhancing digital project deployment quality and efficiency within the organization. By overseeing Digital QA, User Acceptance Testing (UAT), platform tag management, and providing administrative support for CRM technology platforms, the successful candidate will contribute significantly to the seamless execution and optimization of digital initiatives across Bloomin' Brands' portfolio. Additionally, the role involves working closely with the digital product management team to provide education, support, and training, as well as collaborating on outputs with the CRM team. We are eager to welcome an individual who thrives amidst challenges, delights in exploring novel avenues, and exudes enthusiasm for pioneering inventive methods in digital quality assurance and product management geared toward enhanced customer experience. If you are invigorated by the prospect of catalyzing business growth through data-centric approaches and are keen to contribute to a vibrant team shaping the future of digital excellence, we encourage you to apply.

Responsibilities

• Leads the development and implementation of digital quality assurance strategies to ensure the highest standards of quality across all digital products and updates.
• Manages User Acceptance Testing processes, collaborating closely with stakeholders to validate digital solutions to meet business requirements.
• Implements and maintains effective platform tag management strategies, ensuring accurate data tracking and analytics across digital platforms.
• Provides administrative support for CRM technology platforms, including oversight of activity and user management.
• Collaborates with the digital product management team to provide education, support, and training on digital quality assurance processes and best practices.
• Supports the Email Marketing Manager and Loyalty Manager in executing digital initiatives and campaigns, ensuring alignment with overall marketing strategies.
• Defines and executes comprehensive Digital Product QA assessments to identify and resolve issues, bugs, and inconsistencies prior to deployment.
• Coordinates and oversees UAT activities, including test plan development, test case creation, and results analysis.
• Drives platform tag management efforts, including the implementation and maintenance of tracking tags across digital channels.
• Collaborates with cross-functional teams to develop and deploy campaign landing pages and app enhancements with precision and efficiency.
• Leads the deployment of app enhancements, ensuring seamless integration and minimal disruption to user experience.
• Administers CRM technology platforms, including managing user access, permissions, and activity tracking.
• Provides support for CRM platform troubleshooting and issue resolution as needed.
• Oversees audience management strategies, including segmentation, targeting, and personalization, to optimize digital marketing efforts.

Requirements

• Demonstrated experience in defining, implementing, and improving quality processes and standards within CRM product development environments.
• Proven track record of leading quality assurance efforts for CRM products across multiple platforms and channels.
• Experience in developing and executing test plans, test cases, and test scripts specifically for CRM systems and integrations.
• Familiarity with automation testing tools and practices in the context of CRM systems is preferred.
• Proficiency in CRM platforms such as Salesforce, Microsoft Dynamics, or similar CRM solutions, jackpot if worked in Cheetah/Marigold. Or Braze.
• Experience with CRM customization, configuration, and integration projects.
• Strong understanding of user experience (UX) principles within CRM contexts and the ability to advocate for quality improvements based on UX insights.
• Experience collaborating with cross-functional teams including Loyalty & Email Managers and Analyst team.
• Ability to analyze CRM data and metrics to identify quality trends and areas for improvement.
• Excellent communication skills with the ability to effectively convey quality-related issues and recommendations to stakeholders at all levels of the organization.
• Proficiency using Microsoft Office Suite.
• Experience in CRM Administration, including user management, security configuration, data management, workflow automation, and customization of CRM modules to meet business requirements, is preferred.

Nice-to-haves

• Experience with automation testing tools and practices in the context of CRM systems is preferred.
• Familiarity with CRM platforms such as Cheetah/Marigold or Braze.