Digital Sales and Marketing Specialist

$41,600 - $41,600/Yr

Myfloradna - Sacramento, CA

Part-time - Entry Level

Sacramento, CA

About the position

MyFloraDNA is looking for a part-time Digital Sales and Marketing Specialist to enhance its digital marketing and sales efforts in the cannabis biotech industry. This role involves developing and executing digital strategies aimed at lead generation and revenue growth, while collaborating with internal teams to align marketing initiatives with company objectives. The ideal candidate will thrive in a startup environment that values creativity and data-driven strategies.

Responsibilities

• Develop and execute digital marketing strategies focused on lead generation and conversion.
• Collaborate with internal teams to align digital sales efforts with company growth objectives.
• Identify and target new online market segments to expand the customer base.
• Produce and tailor engaging digital content for social media, website, blogs, and email campaigns to drive sales conversions.
• Manage digital advertising campaigns, including SEO, SEM, and social media, to achieve specific sales outcomes.
• Track, analyze, and report on campaign performance metrics to optimize strategies and maximize ROI.
• Maintain brand consistency and ensure marketing materials support sales objectives.
• Support customer engagement efforts to nurture leads through customer-oriented content and emails.
• Build relationships with influencers, industry stakeholders, and partners to enhance market presence.
• Assist in planning and executing virtual events, webinars, and conferences for lead generation and customer engagement.

Requirements

• Proven experience in digital marketing with a sales focus, ideally in the biotech or cannabis industry.
• Strong understanding of digital marketing trends, tools, and platforms with a focus on lead generation.
• Excellent communication, writing, and interpersonal skills.
• Self-motivated with effective time management and organizational skills.
• Creative mindset with an eye for detail and a drive to meet sales targets.
• Bachelor's degree (or current student) in Marketing, Communications, Business, or a related field.
• Experience in digital sales or marketing in the cannabis or biotech sector is a plus.
• Proficiency in digital marketing and analytics tools.

Nice-to-haves

• Previous experience in the cannabis or biotech sector is a plus.
• Proficiency in marketing software and tools.

Benefits

• Monthly bonus