Digital Sales & Performance Marketing Analytics Decision Scientist III

Truist Financial - Atlanta, GA

Part-time,Full-time - Mid Level

Atlanta, GA

1,001-5,000 employees

Credit Intermediation and Related Activities

About the position

The Truist Digital Sales & Performance Marketing Analytics Team is dedicated to maximizing the return on Truist's digital investments. This role involves supporting the optimization of performance marketing and enhancing client experience through insightful measurement and analysis of business objectives aligned with defined digital KPIs. The position requires collaboration with senior business leaders to understand business strategies and work within cross-functional teams to drive successful strategic outcomes. As a Decision Scientist III, you will lead the analysis of business and user needs, document requirements, measure performance, and interpret results for both internal and external stakeholders. You will be responsible for gathering, formulating, defining, and designing solutions to complex business problems. This includes analyzing, designing, and maintaining data sources in information systems to support various projects and changing requirements. Your role will also involve measuring client interactions to improve client experience, digital adoption, and marketing segmentation using various analytics tools such as SAS, Adobe Analytics, R, and Python. In addition, you will apply your subject-matter expertise and industry knowledge to recommend actionable insights to business leaders. Acting as a team leader for projects with moderate budgets or of short-to-intermediate duration, you will interpret business goals to develop measurement strategies that inform stakeholders of progress against key business objectives. Your analysis will derive data-driven insights on visitor behavior and preferences, identifying opportunities for optimization and targeting. You will also partner with digital operations and project teams to develop tagging routines that support analytics requirements and expand the use of analytics across all digital properties. Furthermore, you will provide marketing database and technical integration in support of digital sales and personalization strategies.

Responsibilities

• Partner with senior business leaders to understand business strategy and work in cross-functional teams to drive successful strategic outcomes.
• Lead analysis of business and user needs, requirements documentation, performance measurement, and interpretation of results for stakeholders.
• Gather, formulate, define, and design solutions to complex business problems.
• Analyze, design, and maintain data sources in information systems to support projects and changing requirements.
• Measure client interaction to improve client experience, digital adoption, and marketing segmentation using analytics tools.
• Apply subject-matter expertise and industry knowledge to recommend actions to business leaders.
• Act as team leader for projects with moderate budgets or of short-to-intermediate duration.
• Interpret business goals for the development of measurement strategies to inform stakeholders of progress against key business objectives.
• Complete analysis to derive data-driven insights on visitor behavior and preferences.
• Monitor site performance to identify optimization opportunities.
• Partner with digital operations and project teams to develop tagging routines in support of analytics requirements.
• Provide marketing database and technical integration in support of digital sales and personalization strategy.

Requirements

• Bachelor's degree or equivalent education and 5+ years of experience in Banking, Finance, Decision/Data Science, Analytics, Computer Science, Applied Mathematics or Engineering.
• Understanding and implementation experience with enterprise digital marketing optimization and analytics tools (e.g. Adobe Marketing Cloud Platform, Adobe Analytics, Adobe Experience Platform).
• 2+ years of decision science/analytics project management experience with a diverse project focus and demonstrated results.
• Ability to perform in a cross-functional and collaborative team environment focused on supporting business partners with enhanced insights.
• Demonstrated ability to engage and support internal business partners, product sets, and projects, connecting insights with execution and business impact.
• Innovative and strategic thinker with ability to connect to practical application, providing leadership on target initiatives with a strong bias to action and focus on quantifiable business impact.
• Experience in managing multiple projects with tight deadlines in a collaborative environment to drive maximum impact.
• Ability to maintain a high level of competency in statistical and analytical principles, tools, and techniques.

Nice-to-haves

• Master's or PhD in a quantitative field such as Finance, Mathematics, Analytics, Data Science, Computer Science, or Engineering.
• 7+ years of experience in Banking, Finance, Decision/Data Science, Analytics, Computer Science, Applied Mathematics or Engineering.
• Superior understanding of web analytics tools: Google Analytics and at least one Enterprise-level platform (Adobe Analytics, Omniture SiteCatalyst, WebTrends, CoreMetrics).

Benefits

• AD&D insurance
• Dental insurance
• Life insurance
• RSU
• Vision insurance