Digital & Social Media Marketer

$66,000 - $77,000/Yr

Cmc Rescue - Goleta, CA

Full-time - Entry Level

Goleta, CA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Digital Marketing and Social Media Marketer at CMC Rescue Inc. is responsible for creating and maintaining innovative digital strategies to enhance the company's online presence. This role involves developing, implementing, measuring, and optimizing marketing campaigns across various digital channels to ensure a positive brand experience for online visitors and followers. The position requires collaboration with key stakeholders to create engaging content and manage the company's digital footprint effectively.

Responsibilities

• Develop, implement, and execute digital content marketing plans to grow the digital footprint.
• Lead and enhance social media content creation efforts and maintain the content calendar.
• Respond to and coordinate answers to comments and messages on social media.
• Track performance metrics and refine social media strategy for maximum impact.
• Coordinate with stakeholders to create engaging content for different marketing channels.
• Create email campaigns to promote products and nurture customer relationships.
• Manage subscriber lists and monitor email performance.
• Ensure the company's website is user-friendly, responsive, and optimized for SEO.
• Improve website conversion rates through effective call-to-actions and landing pages.
• Track website traffic and user behavior to analyze data for strategy optimization.
• Stay updated on industry trends and best practices in online marketing.
• Use CRM and CMS platforms for marketing automation and lead generation.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• 2-3 years' experience in digital marketing and ecommerce website management.
• Working knowledge of HTML, CSS, and JavaScript development.
• Self-motivated and customer-focused.
• Proficient in marketing research and statistical analysis.
• Excellent communication and creative thinking skills.
• Experience in SEO/SEM, marketing database, email, and social media management.
• AI proficiency or willingness to learn AI technologies.
• Experience with CRM, CMS, and B2C/B2B ecommerce solutions.
• Attention to detail and quality.

Nice-to-haves

• Experience in managing digital marketing campaigns for a similar industry.
• Familiarity with analytics tools and software for performance tracking.

Benefits

• Employee ownership structure.
• Opportunities for professional development.