Digital / Social Media Marketing Specialist

K.B.Corporation - Richardson, TX

Part-time - Entry Level

Richardson, TX

Ambulatory Health Care Services

About the position

The Digital / Social Media Marketing Specialist at Senior Helpers Greater Dallas is responsible for developing and implementing marketing strategies aimed at attracting new clients and expanding the customer base. This role focuses on promoting in-home senior care services and enhancing the quality of life for elderly community members through effective marketing and sales initiatives.

Responsibilities

• Develop and execute marketing plans to promote Senior Helpers services to potential clients, including individuals, families, Veterans, and community organizations.
• Identify and cultivate relationships with referral sources such as healthcare professionals, hospitals, rehabilitation centers, and senior living communities to generate client leads.
• Conduct market research to identify new opportunities and stay updated on industry trends.
• Create compelling marketing materials, presentations, and campaigns to effectively communicate the benefits of our services.
• Participate in networking events, conferences, and community outreach programs to increase brand awareness and acquire new clients.
• Track and analyze sales and marketing metrics to assess the effectiveness of strategies and make data-driven recommendations for improvement.

Requirements

• Proven experience in marketing and sales, particularly in a service-oriented industry.
• Strong communication and interpersonal skills with the ability to build rapport and establish relationships with diverse audiences.
• Proficiency in digital marketing tools and platforms, including social media, email marketing, and content creation.
• Self-motivated, goal-oriented, and capable of working both independently and as part of a team.
• Understanding of the senior care industry or experience working with seniors is a plus.
• Fluency in both English and Spanish is preferred.

Benefits

• Competitive salary and commission structure based on performance.
• Opportunities for career growth and professional development.