Digital Strategist, CRM & Loyalty

$156,000 - $197,600/Yr

Response Labs - Baltimore, MD

Full-time - Mid Level

Remote - Baltimore, MD

Professional, Scientific, and Technical Services

About the position

Response Labs is seeking a digital savvy CRM & Loyalty Marketing Strategist to enhance our Strategy and Data department. This role focuses on improving customer and brand relationships through complex cross-platform digital CRM and loyalty marketing initiatives. The strategist will collaborate with various teams to analyze data, optimize campaigns, and deliver innovative strategies that meet client KPIs.

Responsibilities

• Serve as the strategic owner and driver of all digital CRM & loyalty marketing initiatives for assigned accounts.
• Drive testing, analysis, and insights on campaigns, seeking optimization opportunities for improved performance.
• Deliver excellent campaign strategies and implement necessary adjustments.
• Bring innovative ideas to client campaign strategies.
• Analyze campaign impact and effectiveness to meet client KPIs.
• Conduct research to gain in-depth knowledge of client brands, audiences, and outcomes.
• Ensure testing best practices are implemented for campaigns.

Requirements

• 4-6 years of experience in CRM and loyalty marketing for enterprise-level brands, with agency experience preferred.
• Experience developing omni-channel, go-to-market strategies for CRM and loyalty marketing programs.
• Proficiency in digital marketing channels including email, SMS, push, web, paid media, and social.
• Familiarity with marketing technology platforms such as Salesforce Marketing Cloud, Tableau, Braze, and Google Analytics.
• Knowledge of testing methodologies (e.g., A/B testing) and experience in writing and executing plans and analyses.
• Experience in developing and utilizing targeting models for CRM and loyalty marketing.
• Strong understanding of current and emerging digital marketing trends and tools.
• Excellent written and verbal communication skills for creating client-ready reports and presentations.

Benefits

• BlueCross health with dental/vision insurance with employer contribution
• AFLAC short term disability available
• 401k plan with matching
• Charitable donation matching
• Annual performance bonus
• Quarterly performance award drawings
• Paid vacation and sick time
• Paid federal holidays
• Professional training and certification tracks
• Flex time from day-one & work from home options
• Regular company events