Digital Strategist

Robert Half - Saint Louis, MO

Part-time - Entry Level

Saint Louis, MO

Administrative and Support Services

About the position

The Digital Marketing Strategist will work on a part-time freelance basis, focusing on managing paid media budgets and developing comprehensive digital marketing strategies. This role involves creating, implementing, and managing marketing campaigns to promote products and services, while also evaluating new digital technologies and utilizing web analytics tools to measure campaign success.

Responsibilities

• Develop, implement, and manage our paid media strategy.
• Define, maintain, and adjust the appropriate media mix and budget allocation for all campaigns.
• Analyze key metrics and tweak strategy as needed.
• Produce reports for management showing ROI.
• Collaborate with team members to create landing pages and optimize the user experience.
• Utilize a range of techniques including paid search, SEO, and PPC.
• Identify and evaluate new digital technologies and optimize marketing campaigns, landing pages, and lead generation.

Requirements

• Bachelor's degree in marketing or a related field.
• Proven working experience in digital marketing with demonstrable experience managing PPC, SEO, and SEM.
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills with the ability to drive marketing strategy using relevant data.
• Up-to-date with the latest trends and changes in the digital marketing landscape.
• Excellent communication skills.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) plan