Digital Transformation and Social Media Product Manager

$60,400 - $137,000/Yr

Booz Allen Hamilton - McLean, VA

Part-time,Full-time - Mid Level

McLean, VA

Professional, Scientific, and Technical Services

About the position

As a Digital Transformation and Social Media Product Manager at Booz Allen, you will play a pivotal role in deploying, integrating, moderating, and adopting a SaaS-based internal social media engagement platform across the enterprise. Your primary responsibility will be to create, post, and manage content within the platform, educating users on effective social media usage in the workplace. You will leverage best practices, etiquette, and tips to enhance user engagement and drive a community of practice. This includes collaborating with various community owners to foster engagement and optimize the platform's usage through business intelligence and data analysis. In addition to content management, you will oversee day-to-day platform moderation activities, working closely with internal communications partners to ensure a seamless user experience. You will also support the product roadmap, aligning it with vendor updates and organizational goals. Collecting and analyzing user feedback will be crucial, as you will provide actionable insights to the product development team to enhance the platform's value to both technical and business stakeholders. Given the nature of the work, U.S. citizenship is required for this position.

Responsibilities

• Deploy, integrate, moderate, and adopt technology for a SaaS-based internal social media engagement platform.
• Create, post, and manage content to educate users on social media usage at work.
• Leverage best practices and tips to enhance user engagement.
• Drive a community of practice by managing and engaging with various community owners.
• Utilize collaboration, business intelligence, and data analysis skills to optimize platform usage and adoption.
• Oversee day-to-day platform moderation activities in collaboration with internal communications partners.
• Support the product roadmap in alignment with vendor updates and organizational goals.
• Collect and analyze user feedback to provide actionable insights to the product development team.

Requirements

• 3+ years of experience as a product owner or project manager.
• 3+ years of experience with social media platforms such as Microsoft Viva Engage, Yammer, or Facebook at Work.
• 3+ years of experience producing high-quality, engaging content for various social media platforms, including Instagram reels, stories, images, videos, and written posts.
• Experience delivering impactful social media campaigns.
• Experience translating collected data and feedback into continuous actionable improvements or a business case.
• Experience solving complex problems through human-centric solutions.
• Bachelor's degree.

Nice-to-haves

• Experience with managing day-to-day operations with external vendors.
• Experience with business process development and reengineering.
• Knowledge of customer service operations and associated ticketing systems.
• Knowledge of basic artificial intelligence concepts and automation concepts.
• Possession of strong organizational skills.
• Possession of strong verbal and written communication skills.

Benefits

• Wellness programs with HSA contributions.
• Paid holidays.
• Paid parental leave.
• Generous 401(k) match.
• Flexible schedules and remote/hybrid work options.
• Professional development opportunities including upskilling programs and tuition reimbursement.