Digitial Marketing Specialist

$72,600 - $92,600/Yr

Healthcare Associates Credit Union - Naperville, IL

Full-time - Mid Level

Naperville, IL

Credit Intermediation and Related Activities

About the position

The Digital Marketing Specialist at HealthCare Associates Credit Union is a pivotal role focused on enhancing the credit union's brand and member engagement through strategic digital marketing initiatives. This position involves developing and executing comprehensive digital marketing strategies, managing campaigns across various platforms, and utilizing data analytics to drive member acquisition and engagement. The specialist will play a key role in maintaining the credit union's competitive edge in the financial marketplace while contributing to the overall mission of helping members achieve their financial goals.

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with overall business objectives.
• Conduct thorough research to identify market trends, competitor strategies, and areas for potential growth.
• Define and segment target audiences to tailor digital strategies that resonate with specific customer demographics.
• Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email, and search engine marketing.
• Utilize analytics tools to track and analyze the performance of digital marketing campaigns and derive actionable insights.
• Collaborate with the marketing team to ensure the social media calendar aligns with main themes and member behavior.
• Evaluate the website for optimal navigation and ensure a seamless member experience across different touchpoints.

Requirements

• B.A./B.S. Degree in Marketing, Communications, Business or equivalent certification.
• Five years or more of Marketing Experience.
• Three years or more of Experience in Digital Marketing.
• Strong Experience in Web Analytics including Google Analytics and Google Ads.
• Experience in CRM's/Query-based Systems.

Nice-to-haves

• Credit Union or Banking Industry Experience preferred.
• Experience with Credit-Score-Focused Platforms (e.g., Savvy Money) a plus.

Benefits

• 401(k)
• 401(k) matching
• Paid holidays
• Paid time off