Dir - Digital Media

PODS Enterprises - Clearwater, FL

Full-time - Senior

Clearwater, FL

Warehousing and Storage

About the position

The Director of Digital Media and Strategy at PODS Enterprises, LLC is responsible for overseeing all digital media and advertising-related marketing activities. This role involves creating, optimizing, and executing a comprehensive media measurement strategy to maximize the effectiveness of a $40 million annual digital advertising budget. The Director will lead a high-performing team, ensuring the right mix of paid and organic media strategies to achieve business results and optimize performance across various digital platforms.

Responsibilities

• Develop and execute comprehensive paid digital marketing strategies across various channels, including search, display, video, social media, and programmatic advertising.
• Maximize return on a $40M annual digital advertising budget.
• Own the holistic search marketing function, balancing paid and organic search to deliver business results.
• Optimize campaigns to maximize incremental volume and achieve targeted cost per conversion metrics.
• Refine the media mix based on historical performance data, market conditions, and consumer behaviors.
• Make informed budget allocation decisions between digital platforms to maximize business results.
• Utilize Media Mix Modeling (MMM) and performance analytics to optimize media across channels.
• Develop and implement a 'test and learn' framework for new platforms and strategies.
• Partner with the Brand team to test new creative and provide feedback for advertising effectiveness.
• Oversee the accounting and accrual of the holistic media budget, collaborating with Finance for timely month-end closes.
• Deliver timely and relevant reporting to agency and internal partners, providing actionable insights.
• Coach and mentor a high-performing team of media and content specialists.
• Work cross-functionally with various teams to create and optimize integrated campaigns.

Requirements

• Bachelor's degree in Marketing, Advertising, Finance, or a related Business degree.
• 10 - 15+ years' experience in marketing, specifically in developing paid media strategy and digital advertising.
• 10 - 15+ years' experience in project and/or account management and managing teams.
• Deep experience with Excel, Google Analytics, and online media platforms (preferably Google Ads, Meta Ads, YouTube Ads, The Trade Desk).
• Expertise in media measurement models (MMMs and incrementality testing methodologies).
• Strong analytical skills to analyze large volumes of data and make key business decisions.

Nice-to-haves

• Agency management experience is extremely helpful.
• Possess math skills sufficient to perform required duties.