Dir. Marketing Technology Transformation

$118,700 - $246,290/Yr

PayPal India Private Limited - New York, NY

Full-time - Senior

Hybrid - New York, NY

About the position

The Marketing Technology Transformation Leader at PayPal is responsible for driving the implementation and optimization of transformative marketing technology initiatives. This role serves as a bridge between marketing and IT teams, focusing on leveraging AI and automation to enhance data-driven strategies and marketing operations. The leader will spearhead the evolution of the MarTech/AdTech ecosystem, collaborating closely with various teams to implement and optimize marketing technologies, while championing the adoption of innovative tools to maximize investment and accelerate outcomes.

Responsibilities

• Drive the implementation and optimization of transformative marketing technology initiatives.
• Bridge marketing and IT teams to enhance data-driven strategies and marketing operations.
• Spearhead the evolution of the MarTech/AdTech ecosystem from its current to target state.
• Collaborate with marketing and IT teams to implement, integrate, and optimize marketing technologies.
• Champion the adoption of AI and automation tools to maximize investment and accelerate outcomes.
• Identify emerging technologies and trends in the MarTech/AdTech space and oversee pilot programs.
• Analyze results to scale successful innovations across the organization.
• Provide subject matter expertise in large MarTech ecosystems and customer data platforms.
• Build an actionable, cross-functional roadmap for execution with marketing, IT, and product organizations.
• Define requirements for next-gen tech stack to enable personalization and real-time marketing.
• Analyze and optimize marketing processes and workflows to leverage technology capabilities effectively.
• Develop and execute change management plans for the successful adoption of new marketing technologies.
• Provide training and support to marketing teams to enhance technology proficiency and data-driven decision-making.
• Regularly assess new MarTech/AdTech solutions and design proof-of-concept projects.
• Oversee marketing technology initiatives ensuring adherence to established processes and protocols.

Requirements

• Bachelor's degree in marketing, business administration, computer science, or a related field.
• 15+ years of experience in marketing operations, marketing technology implementation, or digital transformation initiatives.
• Proven experience in deploying Marketing Technology programs that transform marketing execution and measurement.
• Strong understanding of marketing technologies, platforms, and data management practices.
• 10+ years of relevant Marketing Technology experience, including Adobe and Salesforce.
• Project management skills and experience in executing cross-functional technology initiatives.
• Proficiency in data analysis, process mapping, and process optimization techniques.
• Excellent communication and stakeholder management abilities.

Nice-to-haves

• Technical proficiency with Adobe, CMS, DAM platforms, and other marketing technology.
• Strong analytical skills for data and metrics analysis.
• Financial acumen related to the payments industry and ROI.

Benefits

• Flexible work environment
• Employee shares options
• Health insurance
• Life insurance
• Dental insurance
• Vision insurance
• Annual performance bonus
• Equity compensation