Direct Mail Marketing Manager

$118,000 - $118,000/Yr

Navient - Hartford, CT

Full-time - Mid Level

Remote - Hartford, CT

Credit Intermediation and Related Activities

About the position

The Direct Mail Marketing Manager at Navient is responsible for overseeing and managing large-scale direct mail campaigns aimed at driving new customer acquisition. This role involves collaboration with various cross-functional teams to align on campaign goals, managing external agencies, and ensuring compliance with legal and quality standards. The position plays a crucial role in optimizing campaign performance and contributing to the company's revenue growth through innovative marketing strategies.

Responsibilities

• Oversee and manage large-scale direct mail campaigns (over 30 million mail pieces annually) aimed at driving new customer acquisition.
• Collaborate with cross-functional teams (Marketing, Risk, Finance, Client Happiness, Data & Analytics) to align on campaign goals and execution.
• Work closely with credit bureaus to procure audience files, optimize lists, and develop new machine learning models.
• Manage external agencies and vendors, ensuring on-time production, budget control, and quality output for all creative assets.
• Lead campaign forecasting, including financial performance, cost, and revenue projections, while maintaining dashboards and KPIs.

Requirements

• 5+ years of experience in direct mail marketing or a related field, with a strong focus on campaign execution, budget management, and cross-functional collaboration.
• Proven track record of managing large-scale marketing campaigns and working with external vendors (e.g., credit bureaus, agencies, lettershops).
• Experience using data analytics to inform campaign decisions and drive growth.
• Ability to work collaboratively with legal, compliance, and finance teams for approvals and reporting.
• Willingness to travel to the Oakland office monthly to collaborate with other team members.

Nice-to-haves

• Experience with machine learning models or predictive analytics in marketing.
• Familiarity with marketing automation platforms and CRM systems.
• Previous experience managing budgets and vendor contracts in a high-volume marketing environment.

Benefits

• Health, Dental, & Vision benefits plus savings plans
• Mac computers + work-from-home stipend to set up your home office
• Monthly internet and phone reimbursement
• Employee Stock Purchase Plan
• Restricted Stock Units (RSUs)
• 401(k) plan to help you save for retirement plus a company match
• Robust tuition reimbursement program
• $1,000 travel perk on each Earnie-versary to anywhere in the world
• Competitive days of annual PTO
• Annual 'my day'
• Pet insurance!
• Competitive parental leave
• Plenty of Earnest swag, in-person team gatherings, picnics, celebrations, and plenty of fun virtual events