Direct Mail Marketing Manager

$118,000 - $118,000/Yr

Navient - Boston, MA

Full-time - Mid Level

Remote - Boston, MA

Credit Intermediation and Related Activities

About the position

The Direct Mail Marketing Manager will oversee and manage large-scale direct mail campaigns aimed at driving new customer acquisition. This role involves collaboration with various cross-functional teams to align on campaign goals, managing external agencies, and ensuring compliance with legal and quality standards. The position is crucial for optimizing campaign performance and contributing to the company's revenue growth through innovative marketing strategies.

Responsibilities

• Oversee and manage large-scale direct mail campaigns (over 30 million mail pieces annually) aimed at driving new customer acquisition.
• Collaborate with cross-functional teams (Marketing, Risk, Finance, Client Happiness, Data & Analytics) to align on campaign goals and execution.
• Work closely with credit bureaus to procure audience files, optimize lists, and develop new machine learning models.
• Manage external agencies and vendors, ensuring on-time production, budget control, and quality output for all creative assets.
• Lead campaign forecasting, including financial performance, cost, and revenue projections, while maintaining dashboards and KPIs.

Requirements

• 5+ years of experience in direct mail marketing or a related field, with a strong focus on campaign execution, budget management, and cross-functional collaboration.
• Proven track record of managing large-scale marketing campaigns and working with external vendors (e.g., credit bureaus, agencies, lettershops).
• Experience using data analytics to inform campaign decisions and drive growth.
• Ability to work collaboratively with legal, compliance, and finance teams for approvals and reporting.
• Willingness to travel to the Oakland office monthly to collaborate with other team members.

Nice-to-haves

• Experience with machine learning models or predictive analytics in marketing.
• Familiarity with marketing automation platforms and CRM systems.
• Previous experience managing budgets and vendor contracts in a high-volume marketing environment.

Benefits

• Health, Dental, & Vision benefits plus savings plans
• Mac computers + work-from-home stipend to set up your home office
• Monthly internet and phone reimbursement
• Employee Stock Purchase Plan
• Restricted Stock Units (RSUs)
• 401(k) plan to help you save for retirement plus a company match
• Robust tuition reimbursement program
• $1,000 travel perk on each Earnie-versary to anywhere in the world
• Competitive days of annual PTO
• Annual 'my day'
• Pet insurance!
• Competitive parental leave
• Plenty of Earnest swag, in-person team gatherings, picnics, celebrations, and plenty of fun virtual events