Direct Marketing Manager

Andersen Global - Des Plaines, IL

Full-time - Mid Level

Des Plaines, IL

About the position

The position is focused on driving non-media lead generation and local awareness through Direct Marketing Programs, specifically canvassing. The role involves managing a team of Direct Marketing Associates, ensuring they meet their goals while adhering to company methodologies and customer service guidelines. The position emphasizes leadership, training, and strategic planning to enhance the effectiveness of local marketing efforts.

Responsibilities

• Manage a team of Direct Marketing Associates (canvassers) with a hands-on approach, providing motivation and coaching to help the team reach their goals.
• Recruit, hire, and train Direct Marketing Associates using cost-effective recruiting tools, partnering with the Talent Acquisition team when necessary.
• Oversee all field activities of Direct Marketing Associates, including training, role playing, daily meetings, and field supervision.
• Create and develop the culture of the local Proximity Marketing team through personal role modeling and a focus on company methodology.
• Monitor and coach team members in the field to ensure adherence to procedures, scripts, and customer service guidelines.
• Coordinate canvass logistics, including mapping and tracking using company software, permit logistics, and lead validation.
• Provide information to management regarding neighborhoods and cities for product demonstrations to generate qualified leads.

Requirements

• High school diploma or equivalent (e.g., GED).
• A college degree in a relevant field or equivalent work experience.
• Minimum of 3 years of experience in a leadership role within canvassing or face-to-face marketing programs.
• Proven ability to develop, motivate, and lead high-performing teams to achieve sales targets.
• Experience in delivering exceptional training programs and effectively coaching individuals.
• Strong analytical skills with proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Ability to think strategically and develop effective solutions to achieve long-term goals.
• Strong time management skills and ability to manage budgets effectively.
• Possession of a valid driver's license with a safe driving record.

Benefits

• Medical/Dental/Vision/Life Insurance
• Health Savings Account contributions
• Paid holidays plus PTO
• 401(k) plan & contributions
• Professional development and tuition reimbursement opportunities
• Charity contributions
• Nationwide career opportunities