Direct Response Copywriter

$80,000 - $100,000/Yr

Cardone Ventures - Scottsdale, AZ

Full-time - Mid Level

Remote - Scottsdale, AZ

51-100 employees

Educational Services

About the position

The Direct Response Copywriter at Cardone Ventures is responsible for creating engaging and high-converting copy across various advertising platforms, including emails, landing pages, websites, and social media. This role requires collaboration with team members to ensure consistency with marketing best practices and brand guidelines. The ideal candidate is a creative wordsmith with a strong understanding of target audiences and effective copywriting techniques.

Responsibilities

• Produce engaging and clear copy for advertising platforms, emails, landing pages, websites, and blog posts.
• Collaborate with team members to ensure projects align with direct marketing best practices and brand guidelines.
• Understand the target audience and marketplace to create effective copy.
• Edit and proofread marketing assets, including videos, photo captions, and presentations.
• Conduct split testing for advertising and marketing campaigns, primarily through email marketing.
• Write blogs and long-form copy for websites.
• Develop topics for live shows and write scripts for hosts.
• Create white papers for client testimonials.
• Track analytics related to copy-driven resources, such as conversion and open rates.
• Collaborate with the design team to create digital and print media advertising.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3 to 5 years of experience creating compelling copy for digital marketing campaigns that convert.
• Expertise in writing engaging social media posts and captions.
• Effective copywriting skills for various marketing assets.
• Knowledge of HubSpot for email management and tracking.
• Deep understanding of buying psychology and target market research.

Nice-to-haves

• Experience in social media management.
• Familiarity with direct response marketing techniques.

Benefits

• 401(k) matching
• Dental insurance
• Employee assistance program
• Gym membership
• Health insurance
• Paid time off
• Parental leave