Kendago - Atlanta, GA
posted 2 months ago
Kendago, a global leader in premium digital advertising, is on the lookout for a talented Direct Response (DR) Copywriter to join our Conversion Rate Optimization (CRO) team. This role is pivotal in enhancing promotional materials for some of the most successful direct-to-consumer (DTC) brands in the market. As a DR Copywriter, you will be responsible for crafting compelling copy that drives conversions and engages audiences effectively. The position offers flexibility with remote work options and the potential for transitioning to a full-time role based on performance and business needs. In this role, you will collaborate closely with the CRO department to optimize sales funnels and improve customer Lifetime Value (LTV). Your responsibilities will include conducting thorough research on target audiences, products, pricing strategies, and the overall buyer journey. You will be expected to generate creative concepts and hooks that resonate with the audience, ensuring that all written materials are proofread for accuracy and quality. Proficiency in project management tools such as Monday.com, Google Docs, and Slack is essential for seamless collaboration within the team. The ideal candidate will possess a strong understanding of direct response marketing principles and demonstrate a proven track record in writing promotional D2C funnel sales copy, including Video Sales Letters (VSLs). This is an exceptional opportunity to contribute to the success of leading brands in the direct response space and to be a key player in the dynamic field of digital advertising.