Direct Response Marketing Director

$60,000 - $72,000/Yr

City Help Inc Of Phoenix - Phoenix, AZ

Part-time - Mid Level

Remote - Phoenix, AZ

Justice, Public Order, and Safety Activities

About the position

The Direct Response Marketing Director is a pivotal role within City Help Inc of Phoenix, also known as Where Hope Lives, a nonprofit organization dedicated to combating human trafficking and supporting survivors. This position is not about building brand awareness; instead, it focuses on driving measurable financial results through direct response marketing strategies. The ideal candidate will be a results-driven marketing professional with a strong emphasis on creating campaigns that elicit immediate and quantifiable responses from the audience. The role requires a deep understanding of direct response marketing principles, including the importance of a compelling call-to-action and conversion optimization techniques. In this position, the Director will manage the direct response team and collaborate closely with the Chief Executive Officer to ensure the success of fundraising efforts. Responsibilities include maintaining robust tracking of key performance indicators (KPIs) and return on investment (ROI) for all direct response campaigns, creating and editing donor communications, and managing direct mail strategies. The Director will also oversee the timeline and calendar for direct mail initiatives, develop text and email solicitations, and handle some customer relationship management (CRM) tasks, including data entry and list hygiene. Attention to detail in reporting and a high level of professionalism are essential, given the sensitive nature of donor-related information. The organization is expanding its services to accommodate more survivors of human trafficking, necessitating a strong direct response marketing strategy to support this growth. The Director will be responsible for crafting and executing strategies across various platforms, including Google AdWords, Facebook Ads, and email marketing, while also managing relationships with third-party vendors. The role requires a candidate who embodies a servant's heart, a warrior spirit, and a commitment to innovation in fundraising efforts.

Responsibilities

• Manage the direct response marketing team and oversee campaign execution.
• Maintain robust KPI and ROI tracking for all direct response campaigns.
• Create and edit donor collateral and messages for various campaigns.
• Coordinate direct mail support and manage timelines and calendars for direct mail initiatives.
• Develop and execute text and email solicitations, ensuring effective communication with donors.
• Handle CRM management tasks, including data entry and list hygiene.
• Collaborate with third-party vendors to meet project deadlines and fundraising expectations.
• Recruit, train, and manage the direct response team to achieve fundraising goals.
• Implement cohesive direct-response fundraising strategies targeting current donors and prospects.
• Work creatively and proactively with both on-the-ground and remote team members.

Requirements

• 5 years of direct response fundraising experience, particularly in a nonprofit setting.
• Proficiency in Keap (Infusionsoft), WordPress, Google Suite, and Microsoft Office.
• Strong organizational skills, including time management and data organization.
• Excellent oral and written communication skills, with a focus on teamwork.
• Ability to multi-task effectively in a fast-paced environment.

Nice-to-haves

• Certifications or training with Infusionsoft, Salesforce, ClickFunnels, or other web platforms and CRMs.
• Experience with direct response marketing strategies from thought leaders like Dan Kennedy and Russell Brunson.
• A disdain for brand marketing and unmeasurable forms of marketing.

Benefits

• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Vision insurance