Director, ABM & Demand Marketing

$175,000 - $230,000/Yr

Truework - San Francisco, CA

Full-time - Senior

San Francisco, CA

Publishing Industries

About the position

Truework is seeking a Senior Director of ABM & Demand Marketing to design, build, and execute programs that drive demand and create connection opportunities for the business. This role focuses on developing a comprehensive demand generation strategy, particularly targeting enterprise accounts and small to medium-sized businesses. The ideal candidate will leverage their extensive experience in digital marketing and account-based marketing to optimize performance and achieve high-quality pipeline generation.

Responsibilities

• Collaborate with Sales and Marketing to create and gain consensus for cross-portfolio GTM plans inclusive of partner marketing initiatives.
• Work cross-functionally to ensure clear targets, audiences, personas, and messaging/value frameworks to support demand generation and capture programs.
• Develop and execute a comprehensive, data-driven demand generation strategy to drive new business and expand the existing customer base.
• Define and manage program tactics (digital marketing, email, field marketing, affiliate/advocate marketing, events), budgets, and performance targets.
• Build and maintain comprehensive and accurate account profiles and contact data aligned with marketing and sales audiences, personas, and GTM goals.
• Continuously optimize performance and identify opportunities to improve marketing effectiveness.
• Own the end-to-end execution, measurement, and reporting on PLG and ABM programs.
• Work closely with RevOps to develop and refine attribution models and recurring reports and dashboards.
• Communicate program results to cross-functional stakeholders.

Requirements

• 7+ years of work experience in demand generation, digital marketing, growth marketing, and account-based marketing (ABM) roles.
• Proven success in conceiving and executing account-based marketing programs and campaigns.
• Deep expertise in Hubspot marketing automation, including creating email blasts, drip campaigns, forms, landing pages, lists, workflows, reports, and dashboards.
• 5+ years of hands-on experience with Google Adwords, Google Analytics, Google Tag Manager, LinkedIn Ads, Salesforce, 6Sense, or others.
• Self-starter with the ability to thrive in a fast-paced environment.
• Ability to coordinate among multiple teams across the organization and be a team player.
• Data-driven with strong business acumen.
• Deep understanding of personas and the buyer's journey.
• Creative and resourceful with the ability to balance strategic planning with day-to-day execution.

Benefits

• Competitive salary range of $175,000 - $230,000 based on experience and expertise.
• Diversity and Inclusion initiatives to create a comfortable work environment for all employees.