Director, Account Engagement Marketing Digital

Sanofi - Cambridge, MA

Full-time - Senior

Cambridge, MA

Chemical Manufacturing

About the position

Sanofi Rare Diseases are on a mission to modernize a successful 30+ year rare disease business model so that we are positioned to deliver new therapies over the next 5 years and maintain our leadership position in the pharma environment. The model we are deploying is not only new to Sanofi, but new to our pharma peers. Success of this mission will mean modernizing, to make faster decisions closer to the customers we serve. Additionally, the Account Engagement Marketer, Digital will play a critical role in maintaining Sanofi's leadership in Rare Disease, driving Sanofi towards our mission of delivering a personalized, optimized customer experience. We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Responsibilities

• Develop the engagement strategy for digital tactics by generating deep customer insights to identify points of friction and unmet needs across the customer experience journey.
• Establish performance measurement systems and continuously review customer intelligence and feedback to improve the customer experience in real-time and long-term.
• Work closely with cross-functional counterparts to ensure brand strategy, customer engagement strategies, and the future vision are effectively aligned and pulled through across the digital strategy and tactics.
• Create and manage tailored omnichannel engagement strategies and hyper-personalized content plans, ensuring alignment with customer journeys and stakeholder networks.
• Act as the primary digital marketing liaison, collaborating with cross-functional teams and channel leads to align strategies and manage engagement activities.
• Lead the digital deployment of modular content and B2B offerings, develop content calendars aligned with key events, and manage budgets and performance metrics.
• As the digital marketing lead, and based on brand and customer engagement strategy, design the architecture, build content for, and manage HCP-facing websites as well as other digital properties and channels.

Requirements

• 3+ years of relevant healthcare or pharmaceutical industry experience
• Degree in marketing, business, technology, or life sciences
• Marketing experience required
• Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent
• Experience working within large scale and complex multidisciplinary teams, and proven ability of influencing without authority
• Insights & analytics experience, preferably in cross-functional leadership roles
• Demonstrated expertise in account strategy
• Ability to travel ~33% within the US.

Benefits

• High-quality healthcare
• Prevention and wellness programs
• At least 14 weeks' gender-neutral parental leave
• Opportunities for career growth and development
• Thoughtful rewards package that recognizes contributions