Director, Acquisition Marketing

$165,000 - $195,000/Yr

Dolls Kill - Los Angeles, CA

Full-time - Senior

Los Angeles, CA

Professional, Scientific, and Technical Services

About the position

As the Director of Acquisition Marketing at Dolls Kill, you will be responsible for optimizing and scaling customer acquisition efforts across various sales and marketing channels. This role involves planning and executing paid media campaigns, utilizing data to enhance media spend efficiency, and driving profitable growth. You will leverage your expertise in digital marketing to deliver innovative and effective strategies that resonate with our customer base.

Responsibilities

• Analyze data and take corrective action across media & sales channels where necessary.
• Identify opportunities to increase ROAS and conversion rates across media channels (Google, Meta, TikTok, and more) through audience optimization and creative testing.
• Collaborate to improve full funnel reporting and attribution.
• Monitor consumer and competitive landscape for new trends and propose new paid media investment ideas to fuel our growth.
• Use customer insights and customer empathy to solve top customer pain points and communicate brand strategy and positioning.

Requirements

• At least 5-7 years of experience in ecommerce in a DTC environment.
• At least 5 years of experience in prominent paid media platforms (Google Ads, Meta Ads, and TikTok Ads).
• Deep understanding of popular social media/video platforms (Instagram, Facebook, YouTube, TikTok, Pinterest).
• Proven experience taking data-driven approaches to marketing and media buying.
• Roll up sleeves attitude with extreme attention to detail and willingness to be hands-on in driving results.
• Ability to handle multiple tasks, priorities, and deadlines.
• Excellent interpersonal skills and willingness to work in collaboration with cross-functional teams.