Director, Acquisition Marketing

$165,000 - $195,000/Yr

DOLL SKILL - Oakland, CA

Full-time - Senior

Oakland, CA

About the position

The Director, Acquisition Marketing at Dolls Kill is responsible for optimizing and scaling customer acquisition efforts across various sales and marketing channels. This role involves planning and executing paid media campaigns, utilizing data to enhance media spend efficiency, and driving profitable growth. The position requires a deep understanding of customer behavior to deliver high-quality creative content and a passion for e-commerce, along with a strong analytical mindset to innovate and adapt to trends in the digital marketing landscape.

Responsibilities

• Direct performance media budgets across channels managing to measurably incremental newly acquired customers and sales
• Collaborate cross functionally, connecting the dots between assortments, creatives and sales objectives
• Optimize campaign structures hands on in platform, including Meta, Google, and Tiktok. Analyze data and take action to drive performance
• Understand the psychological drivers of success by channel, audience and creative, relay insights to the team and operationalize into campaigns
• Identify arbitrage opportunities to drive incremental profitable sales through campaign structure, bid strategies, ad format optimization, audience matching and creative testing
• Collaborate to improve full funnel reporting and attribution
• Monitor consumer and competitive landscape for new trends; Evaluate, recommend and execute entering new performance marketing channels
• Support brand marketing activities with thoughtful measurement and data-driven recommendations

Requirements

• Minimum 7 years of experience in DTC ecommerce advertising
• At least 7 years of experience in prominent paid media platforms (Google Ads and Meta)
• Deep hands on expertise in Google Ad ecommerce campaign optimization
• Proven experience taking data driven approaches to marketing and media buying
• Roll up sleeves attitude with extreme attention to detail and willingness to be hands-on in driving results
• Ability to handle multiple tasks, priorities, and deadlines
• Experience hiring and mentoring advertising talent
• Excellent interpersonal skills and willingness to work in collaboration with cross-functional teams

Benefits

• Competitive salary ranging from $165,000 to $195,000 per year
• Full-time employment with a permanent contract
• Opportunity to work in a dynamic and rapidly growing company
• Collaborative work environment with a focus on individual empowerment