Director, Acquisition Marketing

$165,000 - $195,000/Yr

Dolls Kill - Los Angeles, CA

posted 2 months ago

Full-time - Senior
Los Angeles, CA
Professional, Scientific, and Technical Services

About the position

Dolls Kill is a global fashion brand that empowers everyone to celebrate their individuality. We currently have over 10 million social media followers, including some of the most influential personalities in music, art, pop culture, and fashion. We're also backed by strong consumer-focused investors who share in our vision of building one of the world's next great consumer brands. Our team is growing quickly, and we are hiring across many functions. We are looking for team members who are equally passionate about what we do and excited about joining the Dolls Kill crew. As the Director of Acquisition Marketing, you will play a pivotal role in optimizing and scaling our customer acquisition efforts across various sales and marketing channels. Your responsibilities will include planning and executing paid media campaigns, utilizing data to enhance media spend efficiency, and driving profitable growth. You will need to understand our customer base to deliver best-in-class creative solutions. Your expertise will extend across web, app, TikTok, Meta, other social media platforms, and search engines. A passion for e-commerce and a highly analytical mindset with a growth orientation are essential for this role. You will continuously innovate and stay updated with trends in the digital marketing landscape, ensuring that Dolls Kill remains at the forefront of customer engagement and acquisition strategies.

Responsibilities

  • Analyze data and take corrective action across media & sales channels where necessary.
  • Identify opportunities to increase ROAS and conversion rates across media channels (Google, Meta, TikTok, and more) through audience optimization and creative testing.
  • Collaborate to improve full funnel reporting and attribution.
  • Monitor consumer and competitive landscape for new trends and propose new paid media investment ideas to fuel our growth.
  • Use customer insights and customer empathy to solve top customer pain points and communicate brand strategy and positioning.

Requirements

  • At least 5-7 years of experience in e-commerce in a DTC environment.
  • At least 5 years of experience in prominent paid media platforms (Google Ads, Meta Ads, and TikTok Ads).
  • Deep understanding of popular social media/video platforms (Instagram, Facebook, YouTube, TikTok, Pinterest).
  • Proven experience taking data-driven approaches to marketing and media buying.
  • Roll up sleeves attitude with extreme attention to detail and willingness to be hands-on in driving results.
  • Ability to handle multiple tasks, priorities, and deadlines.
  • Excellent interpersonal skills and willingness to work in collaboration with cross-functional teams.
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