Director, Advocacy & Influencer, CeraVe US

$138,500 - $200,800/Yr

L'Oreal - New York, NY

Full-time - Director

Hybrid - New York, NY

Chemical Manufacturing

About the position

The CeraVe brand is looking for a social media and marketing leader to elevate the brand's presence to consumers in the US. The Director completely manage the critical function of Advocacy & Influencer marketing and ensure it is integrated effectively across all marketing functions. The Director is steeped in social media and is a close follower of trends and dynamics across all platforms and conversations. The Director will lead a team of Managers (Senior to Assistant) to work together effectively in achieving critical social media KPIs that will ensure CeraVe remains top of mind, relevant and memorable in the minds of all types of consumers. The Director will bring to life key marketing moments of the brand such as tentpole activations and brand innovation launches by maximizing the functions of the team while collaborating across US Marketing, DMI/Global Marketing, and Divisional & Global counterparts. The Director will lead the team to develop brand advocates at all levels from nano to VIP, using the latest strategies and tactics such as community development, social commerce, social listening and AI-led technologies. The Director will continue to differentiate CeraVe's A&I and Social Media presence in the challenging skincare space, where brands remain competitive through agility in trend content creation, influencer engagement and maximizing advocacy. Finally, the Director will use their keen understanding of the social media and skincare space to navigate the brand to increased brand awareness and sales growth.

Responsibilities

• Oversee a team of Managers (3) that deliver on campaign strategy and execute tactical deployment of influencer marketing for CeraVe in the US.
• Develop an overarching strategy for Advocacy & Influencer marketing that reflects trends and dynamics in the market.
• Identify relevant and cultural trends and ensure integration in content across all teams.
• Maximize paid social marketing presence of Advocacy & Influencer content on platforms such as TikTok, Meta, Instagram, Snapchat, Reddit, and Pinterest.
• Manage the team to ensure influencers are developed on all levels from nano to VIP.
• Ensure team is meeting critical Advocacy & Influencer KPIs as reported in LUSA tools.
• Develop a balance of 'Love' vs 'Paid' content through advocacy in community development.
• Navigate brand partnerships that elevate and expand the brand presence.
• Work closely with AVP of Advocacy & Influencer Marketing and Global counterparts for execution synergy.
• Collaborate on the development of marketing playbooks with DMI/Global Marketing counterparts.
• Coordinate across US Marketing, DMI, and Media teams for flawless execution of major tentpoles.
• Act as key relationship holder of agency and vendor relationships.
• Oversee budget management of all key functions including influencer contracting spends.
• Develop executive presentations reflecting on strategy, impact, and future learnings.
• Integrate reporting of KPIs and metrics into campaign reports and executive presentations.
• Develop a team of managers to function at their maximum efficiency.
• Create a team culture that values diverse opinions, fun & energy.

Requirements

• Bachelor's Degree in marketing, communications, or public relations.
• 8-10 Years of Experience in marketing in the skincare, beauty and/or CPG industry.
• Passionate about social media, particularly trends and conversations in the beauty and skincare space.
• Experience in creating and delivering effective presentations via PowerPoint.
• Proficient in using MS Word, Excel, and Outlook.
• Experienced with use of Traackr platform for reporting of influencer marketing performance.
• Must be a strategic planner and creative thinker with a strong vision.
• Proven ability to manage multiple projects with aggressive timelines.
• Must be change agile and demonstrate success working in a fast-paced, evolving landscape.
• Demonstrate strong teamwork, collaboration and ability to build strong business relationships.
• Experience managing content and creative, and well versed with creator communities.
• Required to be in office 3 days per week.

Nice-to-haves

• Master's Degree in Marketing, Communications, Beauty/Skincare Management, Business and/or relevant area.
• Relevant Industry Certifications.

Benefits

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs