Director, Affiliate Acquisition

$115,000 - $135,000/Yr

Highlevel Sarl

Full-time - Senior

Remote

501-1,000 employees

About the position

The Director of Affiliate Acquisition at HighLevel is a senior management role responsible for overseeing the affiliate program, which is crucial for customer acquisition. This position involves recruiting and managing affiliate partners, developing promotional campaigns, and implementing business strategies to enhance the affiliate base. The director will also analyze affiliate performance, ensure contract compliance, and collaborate with various teams to optimize the program's effectiveness.

Responsibilities

• Recruit, manage, and acquire affiliate partners, creating promotional campaigns to drive traffic, leads, platform trials, and revenue growth.
• Develop and implement business strategies to grow the active affiliate base and impact on HighLevel.
• Manage all aspects of affiliate acquisition, including intel tracking, affiliate trends, and contract compliance.
• Understand and articulate the value proposition of the HighLevel platform to recruit prospective affiliates.
• Lead projects and vendors, communicating effectively across all organizational levels.
• Collaborate as a team member, executing roles and duties as outlined by senior management.
• Analyze and establish metrics for affiliate engagement, satisfaction, and expansion to prioritize projects.
• Nurture relationships with top partners to maximize marketing channel effectiveness and develop new performance approaches.
• Demonstrate and justify work results, continuously developing strategies based on feedback and past experiment outcomes.
• Adapt to a dynamic environment, reprioritizing tasks to meet new challenges.
• Oversee complex projects with cross-functional collaboration.
• Develop and execute the affiliate acquisition vision for the affiliate program, aligning with business goals.
• Analyze and report on program performance to optimize strategies.
• Prepare and maintain regular reports for senior leadership, focusing on affiliate acquisition performance KPIs.
• Negotiate contracts with affiliate partners to secure favorable terms.
• Collaborate with marketing, sales, and product development teams for cohesive program execution.
• Provide leadership and mentorship to the affiliate team, fostering a culture of innovation and excellence.

Requirements

• BA/BS in Marketing, Business, or related field or equivalent SaaS experience required.
• 8+ years minimum of diverse SaaS Sales, Digital Advertising, Digital Marketing, Agency Sales, Account Management or Business Development experience.
• 5+ years of managing and scaling affiliate marketing programs at a SaaS or Product-Led Growth startup or affiliate marketing agency, preferred.
• Working knowledge of topics such as Social Media Management, Social Media Advertising, Website/Funnel Building, and SEO.
• Strong experience using data/analytics tools to measure the impact of your work and develop new projects.
• Ability to collaborate with and influence cross-functional teams and champion new concepts and ideas.
• Proficiency in professional writing and/or copywriting skills.
• Strong technical aptitude to help users succeed with the HighLevel software.

Nice-to-haves

• Comfort in public speaking and presentations to a variety of audiences.
• Warm relationships with strategic partners who have a large audience of entrepreneurs, marketers, and key decision-makers.
• Experience working with and/or ability to learn the use of various CRM systems.
• Familiarity with Google Suite, Zoom, Facebook, Instagram, LinkedIn, and other social media.

Benefits

• Health insurance
• Unlimited paid time off
• Dental insurance
• Vision insurance
• 401(k) matching