Director, Americas iTero Marketing

Align Technology - Morrisville, NC

Full-time - Senior

Morrisville, NC

Miscellaneous Manufacturing

About the position

The Director, Americas iTero Marketing is responsible for leading marketing and commercialization strategies for the iTero intraoral scanner business unit within the Americas. Reporting to the Americas Vice President of Marketing, this role requires a customer-centric leader with proven skills to influence cross-functional teams and drive business results. The position focuses on advancing iTero scanner adoption, managing cross-functional activities, and ensuring strategic messaging for industry events.

Responsibilities

• Lead a team responsible for developing and advancing the iTero intraoral scanner adoption within the Americas market to meet revenue targets.
• Manage cross-functional activities required to encourage continued and/or increased use of iTero intraoral scanners, including clinical education, internal training, sales training and programs, market research, and manage all legal and regulatory reviews to deliver in-market success.
• Drive measurable results by ensuring business critical metrics are defined and proper tracking and reporting processes are in place to analyze progress towards business objectives.
• Serve as thought leader and subject matter expert internally on the intraoral scanner Americas markets.
• Participate in proactive iTero and Marketing leadership team efforts to achieve company goals.
• Responsible for management, training, and development of commercial Marketing Team to effectively fulfill objectives.
• Manage the team's priorities to focus on activities that support revenue targets.
• Ensure strategic messaging for industry tradeshows and educational events.
• Develop booth, materials, and content to best support iTero business and brand development in compliance with guidelines.
• Track, measure, and analyze impact of marketing investment to optimize resource allocation and drive future strategies/tactics.

Requirements

• A proven record of accomplishment of marketing/commercial leadership in a medical device or capital equipment business with revenue scale of tens of millions.
• Experience in the dental industry is preferred.
• Candidate must have 15+ years' experience, including marketing B2B experience.
• Strong skills in the development and scaling of portfolio marketing strategies, including prior experience executing new product launches and commercial programs.
• Ability to lead and manage complex matrix teams, including developing roles and responsibilities, objectives, and coaching/development plans.
• Advanced communication skills, including with critical communications.
• MBA, related degree, or equivalent experience required.