Director, Annuity Marketing Strategy

$159,660 - $195,140/Yr

Pacific Life - Newport Beach, CA

Full-time - Director

Newport Beach, CA

Insurance Carriers and Related Activities

About the position

The Director of Annuity Marketing Strategy at Pacific Life is responsible for developing and executing comprehensive marketing strategies aimed at driving engagement, increasing market share, and generating leads for annuities across various markets. This role involves leading a team of marketers, collaborating with cross-functional teams, and ensuring effective execution of marketing initiatives. The position offers flexibility for a full-time on-site presence or a hybrid schedule, emphasizing collaboration and innovation within the marketing strategy team.

Responsibilities

• Lead cross-functional teams in creating and executing marketing strategies, campaigns, and communication plans to support annuity product launches, rate changes, new features, and sales strategies.
• Manage resource allocation, balance workloads, and guide your team to deliver 20+ product and firm-specific campaigns annually, ensuring high standards and adherence to deadlines.
• Present campaign ideas and updates to the Wholesaler Advisory Group, gathering feedback, capturing action items, and directing the team toward successful execution.
• Provide ongoing coaching and mentorship to team members, fostering professional growth and skill development through constructive feedback and tailored development plans.
• Build Pacific Life's reputation as a trusted brand for financial advisors in the Retail (Broker/Dealer), RIA, IMO, and Structured Settlements markets by incorporating industry insights into impactful marketing strategies, campaigns, and thought leadership.
• Keep leadership and stakeholders informed with timely updates on project status, challenges, and successes, ensuring transparency, accountability and alignment with strategic goals.
• Serve as an annuities product expert within Marketing, conveying industry trends, competitive differentiators, and best practices.
• Guide the team in producing pitch decks, strategy documents, creative briefs, and campaign plans to support collateral development, sales stories, tools, and digital content.
• Collaborate with the Data Analytics team to evaluate campaign performance, deliver actionable insights for improvement, and design measurable lead generation campaigns for future success.
• Travel periodically to attend sales and industry conferences.

Requirements

• Bachelor's degree in Marketing, Business, or a related field, preferred.
• 10+ years of experience in marketing and product positioning for annuities in Retail (Broker/Dealer), RIA, IMO, and Structured Settlements markets.
• 5+ years of experience in direct people management, including team development and performance oversight.
• Demonstrated success managing cross-functional teams and driving results in a fast-paced environment with complex projects and tight deadlines.
• Strong understanding of digital marketing trends, data analytics, and lead generation strategies to support data-driven decision-making.

Nice-to-haves

• Exceptional leadership and mentoring abilities, with a proven ability to inspire team members to achieve individual and team goals.
• Highly skilled at translating market insights and industry trends into actionable marketing strategies that drive business growth.
• Expertise in building relationships with stakeholders and understanding financial advisors' needs and preferences.
• Commitment to a growth mindset with a willingness to adapt and take on additional responsibilities as the organization evolves.
• Ability to work with a high degree of autonomy, prioritize effectively, and adapt to evolving business needs with a proactive, solution-focused mindset.

Benefits

• 401(k) matching
• Adoption assistance
• Dental insurance
• Health insurance
• Life insurance
• Paid holidays
• Paid Time Off
• Holiday Schedules
• Financial Planning Time Off
• Paid Parental Leave