Amazon - Newark, NJ

posted 4 months ago

Full-time - Director
Remote - Newark, NJ
Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

As a Director, Audible on Amazon Marketing - Emerging Marketplaces, you will define, launch, and scale Audible's presence on Amazon surfaces across emerging Amazon marketplaces. This role involves identifying high potential Audiobook markets and operationalizing a standardized product/marketing playbook to efficiently launch and scale Audible's service across these markets. You will be responsible for strategically launching Audible's services in new high potential markets while ensuring continued success and growth in these areas. This includes partnering with global and local teams to define customer acquisition and revenue growth strategies, as well as building and hiring a high-performance centralized marketing team to implement these strategies effectively. In this position, you will shape Audible's offering on Amazon by collaborating with various local and global teams to define content offerings, pricing, and product experiences. You will lead data-driven analyses and return on investment (ROI) assessments to provide strategic marketing or product recommendations. Additionally, you will oversee operational planning, goal setting, metrics tracking, and reporting. As a team leader, you will manage, develop, and mentor a team of junior and senior marketing managers, fostering a results-oriented and creative environment. You will also establish strategic relationships with local and global Amazon teams to maximize Audible's visibility across Amazon surfaces, including email, site placements, and advertisements. Identifying operational best practices and leveraging automation to centralize and efficiently scale marketing efforts across multiple emerging Amazon marketplaces will be key components of your role. You will partner with product and technology teams to provide requirements for new product and feature launches, lead localization efforts, and monitor marketing metrics to measure business performance.

Responsibilities

  • Partner with local and global Audible and Amazon teams to identify high potential markets for Audible audiobooks on Amazon surfaces
  • Define Go-To-Market (GTM) strategy and develop standardized marketing/product playbook to efficiently launch Audible's offerings across emerging Amazon markets
  • Partner with local Amazon books, Audible content and international expansion teams to define content offering and pricing strategy for Audible audiobooks on Amazon surfaces
  • Partner with global Audible teams to define strategy for driving new customer acquisition and revenue growth
  • Oversee execution of marketing initiatives to drive implementation of strategy
  • Establish strategic relationships with local and global Amazon teams to maximize Audible's visibility across Amazon surfaces including Email, Site placements, Amazon advertisements, Associate touch-points, etc.
  • Identify operational best practices
  • Leverage automation to centralize and efficiently scale marketing efforts across multiple emerging Amazon marketplaces
  • Hire and build a centralized marketing team to efficiently drive execution of marketing activities
  • Partner with product and technology teams to provide requirements for new product and feature launches
  • Lead localization efforts including implementing site changes, obtaining stakeholder sign-offs, testing and defect resolution
  • Lead cost benefit/return on investment (ROI) analysis and deep-dives to provide strategic marketing/product recommendations and proactively identify and solve complex business problems
  • Own operational planning, goal setting, and budget allocation/administration
  • Monitor marketing metrics, goals, and KPIs to measure business performance
  • Manage, mentor and develop team of junior and senior marketing managers

Requirements

  • 6+ years experience in Marketing, in online and/or B2B marketing
  • Experience in setting up and scaling new marketplaces to drive customer acquisition and revenue growth
  • Experience identifying customer insights and developing strategic input briefs
  • Experience working with marketing tools including email, web analytics, and CRM

Nice-to-haves

  • Amazon and/or E-commerce marketing experience
  • Experience in the entertainment or media businesses
  • Experience working directly with technical teams to build and launch new marketing products
  • MBA
  • Excellent project management and team collaboration skills
  • Strong analytical and quantitative skills - ability to use data to develop and measure marketing programs
  • Entrepreneurial spirit, with a passion for getting the right things done
  • Excellent oral and written communication skills with the ability to influence others
  • Ability to build and manage high performing teams

Benefits

  • Flexible work environment with a hybrid workplace model allowing remote work and office space usage
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