Director, Audience Intelligence

Cmi Media Group • Cherry Hill, NJ

480d

About The Position

The Director, Audience Intelligence at CMI Media Group is a pivotal role that encompasses the overall strategy, development, and execution of both the Market Intelligence and Social Intelligence teams. This position is designed for a self-starter and leader who can independently manage all aspects of social listening, quantitative and qualitative research, as well as secondary and syndicated market intelligence operations. The Director will be responsible for maintaining relationships with third-party partners and managing social listening and market research tools, while also serving as the Audience Intelligence lead for assigned client relationships. The Audience Intelligence team at CMI Media Group is dedicated to providing audience data, insights, and research solutions that enhance client understanding of their core audiences. This role requires the Director to work closely with a team of analysts to deliver audience intelligence solutions that directly impact media and communication strategies for clients. The ideal candidate will act as a connector of social and market intelligence data across both client and internal agency teams, providing thought leadership and innovative ideas to improve data presentation and enhance internal systems. In this capacity, the Director will lead marketplace updates and develop points of view (POVs) to help clients effectively reach their audiences. They will partner with internal client leads to identify Audience Intelligence solutions, develop research proposals, and oversee approved research projects. Additionally, the Director will support brand planning by evaluating proprietary data and secondary sources, delegating team resources, and training junior employees on best practices in social and market intelligence. The role also involves ensuring the team utilizes best-in-class tools and staying updated on market shifts and available toolsets.