Director, B2B ABM Marketing

$155,000 - $195,000/Yr

Dow Jones - New York, NY

Full-time - Senior

New York, NY

Chemical Manufacturing

About the position

The Marketing Leader for the Manufacturing industry at Dow Jones will be responsible for driving revenue growth through strategic marketing initiatives. This role involves developing and executing an annual marketing plan that positions Dow Jones as a trusted partner in enterprise business insights, while deepening relationships with key decision-makers in the Manufacturing sector. The position requires collaboration with sales and product teams to implement account-based marketing strategies and enhance brand reputation.

Responsibilities

• Develop and maintain a deep understanding of the Manufacturing industry and accounts, market trends, customer needs, and competition.
• Craft an annual strategy and plan to build awareness and a reputation for Dow Jones' capabilities and expertise.
• Run the 'One-to-Few' Account Based Marketing program for key Manufacturing accounts, driving revenue growth.
• Collaborate with Product Proposition teams to develop messaging and content that resonates with the target audience.
• Build client trust and loyalty to develop long-term strategic partnerships through customer advocacy.
• Translate insights into compelling stories promoted through industry programs and experiences.
• Develop co-marketing strategies with select partners to enhance reach and growth in the Manufacturing industry.
• Co-create the global plan and strategy for the Manufacturing industry with Geography Marketing Leaders.
• Orchestrate strategies with Digital Marketing and Event Marketers to drive awareness and engagement.
• Monitor and report on progress on key KPIs, particularly account revenue growth.

Requirements

• 12+ years of B2B Marketing experience, ideally in Field Marketing, Industry Marketing or Account Based Marketing.
• Experience marketing Risk & Compliance Data and/or Business Intelligence solutions to Fortune 1000 Manufacturing companies is a plus.
• Demonstrated success in developing and implementing measurable B2B industry marketing strategies that drive revenue growth.
• 'One-to-Few' Account Based Marketing experience driving awareness and partnering with sales to drive revenue growth.
• Proven experience working with multiple business stakeholders and driving consensus around client-centric strategies.
• Experience in effectively managing marketing budget and time, ensuring maximum return on investment.
• Adept at data-driven decision making and business management.
• Collaborative mindset and the ability to work effectively with cross-functional teams.

Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program