Director, B2B ABM Marketing

$155,000 - $195,000/Yr

Dow Jones - New York, NY

Full-time - Senior

New York, NY

Chemical Manufacturing

About the position

The Director of B2B ABM Marketing at Dow Jones is responsible for driving marketing strategies specifically for the Oil & Gas industry. This role involves developing and executing annual plans to enhance brand awareness, establish Dow Jones as a trusted partner, and deepen relationships with key decision-makers in targeted accounts. The position requires collaboration with sales and product teams to drive revenue growth and implement account-based marketing strategies.

Responsibilities

• Develop and maintain a deep understanding of the Oil & Gas industry and accounts, market trends, customer needs, and competition.
• Craft an annual strategy and plan to build awareness and a reputation for Dow Jones' capabilities and expertise.
• Run the 'One-to-Few' ABM program for key Oil & Gas accounts, ensuring marketing strategies drive revenue growth.
• Collaborate with product and GTM strategy teams to develop effective messaging and content.
• Build client trust and loyalty through customer advocacy and compelling storytelling.
• Develop co-marketing strategies with select partners to enhance reach in the Oil & Gas sector.
• Co-create the global plan and strategy for the Oil & Gas industry with Geography Marketing Leaders.
• Work with Digital Marketing and Event Marketers to drive awareness and engagement.
• Monitor and report on key KPIs, particularly account revenue growth and cross-sell opportunities.
• Engage sellers around Oil & Gas initiatives and equip them for effective customer meetings.

Requirements

• 12+ years of B2B Marketing experience, ideally in Field Marketing, Industry Marketing, or Account-based Marketing.
• Experience marketing Risk & Compliance or Data/Business Intelligence solutions to Fortune 1000 Oil and Gas companies is a plus.
• Demonstrated success in developing and implementing measurable B2B industry marketing strategies that drive revenue growth.
• 'One-to-Few' Account Based Marketing experience driving awareness and partnering with sales to drive revenue growth.
• Proven experience working with multiple business stakeholders and driving consensus around client-centric strategies.
• Experience in effectively managing marketing budget and ensuring maximum return on investment.
• Adept at data-driven decision making and business management.
• Collaborative mindset and the ability to work effectively with cross-functional teams.

Nice-to-haves

• Experience in the Oil & Gas industry marketing is a plus.
• Familiarity with digital marketing tools and analytics.

Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program