Director, B2B Campaign Marketing

$287,700 - $287,700/Yr

Adobe - San Francisco, CA

Full-time - Senior

San Francisco, CA

Publishing Industries

About the position

The Director, B2B DMe Campaign Marketing at Adobe is responsible for architecting global coordinated campaigns aimed at driving revenue growth. This role involves collaboration across various departments to develop and implement strategic marketing plans that align with Adobe's go-to-market and revenue goals. The position offers an opportunity to significantly impact Adobe's market position through innovative, data-driven marketing strategies.

Responsibilities

• Develop and lead comprehensive campaign strategies, including ABM and field marketing programs, aligned with business objectives to drive pipeline and ARR growth.
• Build and maintain positive relationships with sales, sales operations, and cross-functional teams to ensure successful campaign execution.
• Lead and develop an impactful marketing team to achieve organizational goals.
• Identify, measure, and optimize key programs, achievements, and resources to drive marketing performance and value.
• Pilot and test innovative marketing initiatives to generate actionable insights and improve campaign efficiency.
• Lead and be responsible for the successful execution of marketing projects, including budgeting, resource allocation, and delivery of deliverables.
• Collaborate cross-functionally to improve efficiency, streamline processes, and develop standard methodologies.

Requirements

• Proven track record with 10+ years of experience in high-tech B2B marketing, experience in cloud marketing a plus.
• Demonstrated success in leading ABM, Digital and field marketing programs within a B2B SaaS environment.
• 5+ years of experience managing and developing high-performing marketing teams.
• Strong analytical skills to measure campaign performance, identify insights, and optimize strategies.
• In-depth understanding of marketing technologies (automation platforms, ABM tools, analytics, CRM) and a willingness to adopt new technologies.
• Forward-thinking and continuously seeking ways to improve and innovate.
• Excellent interpersonal and communication skills to build relationships with cross-functional teams.
• Deep understanding of B2B customer needs and ability to translate them into effective marketing campaigns.

Benefits

• Competitive salary range of $142,800 -- $287,700 annually based on location and experience.
• Short-term incentives in the form of sales commission plans for sales roles.
• Annual Incentive Plan (AIP) for non-sales roles.
• Potential eligibility for long-term incentives in the form of a new hire equity award.