Director, Brand and Content Marketing

$140,000 - $165,000/Yr

Hygiena International Limited - Camarillo, CA

Full-time - Senior

Camarillo, CA

Chemical Manufacturing

About the position

The Director of Brand and Content Marketing at Hygiena is responsible for developing and executing comprehensive brand strategies that align with the company's goals and values. This role involves overseeing brand positioning, messaging, and visual identity, as well as leading a content marketing team to create engaging content across various platforms. The director will collaborate with cross-functional teams, manage budgets, and track key performance indicators to measure the effectiveness of marketing initiatives. This position is crucial for enhancing brand perception and driving customer acquisition and retention in a rapidly growing company focused on food safety.

Responsibilities

• Develop and execute comprehensive brand strategies that align with company goals and values.
• Oversee brand positioning, messaging, and visual identity to ensure consistency across all channels.
• Conduct market research to identify trends, insights, and opportunities to enhance brand perception.
• Lead the content marketing team in creating high-quality, engaging, and relevant content for various platforms, including website, social media, blogs, email campaigns, and more.
• Develop content strategies that drive traffic, engagement, and conversions.
• Ensure content is optimized for SEO and aligns with overall marketing and business objectives.
• Ensure all content aligns with the brand voice, tone, and messaging.
• Plan and execute integrated, multi-channel marketing campaigns to promote brand awareness and drive customer acquisition and retention.
• Collaborate with cross-functional teams to ensure cohesive and effective campaign execution.
• Monitor and analyze campaign performance, making data-driven adjustments as needed.
• Manage budgets and allocate resources efficiently.
• Build, mentor, and lead a high-performing brand and content, creative design marketing team.
• Foster a collaborative and innovative team culture. Provide guidance and support for team members' professional growth and development.
• Work closely with product, market development, scientific affairs, sales, and customer success teams to ensure brand and content marketing efforts align with business objectives.
• Collaborate with external partners, agencies, and influencers to amplify brand reach and impact.
• Provide guidance and support to regional marketing teams to adapt global brand strategies to local markets.
• Manage the company's trademark portfolio, ensuring all trademarks are properly registered and renewed.
• Work closely with the legal department and/or outside counsel to monitor and enforce the company s intellectual property rights.
• Develop and implement strategies to protect and leverage the company s trademarks and other IP assets across the globe.
• Establish and track key performance indicators (KPIs) to measure the effectiveness of brand and content marketing initiatives.
• Prepare and present regular reports on key metrics and ROI to senior leadership.
• Continuously refine strategies based on performance data and industry best practices.

Requirements

• Bachelor s degree in Marketing, Business Administration, or a related field required; Master s degree preferred.
• 8+ years of experience in B2B marketing, brand management, and content marketing, with a proven track record of developing and executing successful brand strategies.
• Strong leadership skills with experience managing and developing a team.
• Advanced knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat required.
• Advanced knowledge of CMS (WordPress, Joomla, Drupal, etc.) and HTML.
• Intermediate knowledge of CRM systems (Microsoft Dynamics, Salesforce, etc.).
• Advanced knowledge of Marketing Automation systems (Act-On, Dynamics, etc.).
• Intermediate knowledge of content distribution networks (Vimeo, YouTube, etc.).
• Proficiency in marketing automation tools, SEO best practices, and analytics platforms.
• Demonstrated ability to build new and effective digital marketing programs.
• Advanced knowledge of social media networks.
• Advanced knowledge of SEO (on-page, off-page, link building).
• Advanced knowledge of remarketing and conversion tracking (tracking/conversion pixels).
• Advanced knowledge of Google Analytics and UTM codes.
• Advanced knowledge of Google Ads and LinkedIn Ads (other platforms helpful).
• Prior work experience in related biotechnology, microbiology, and/or applied science industry preferred.

Nice-to-haves

• Bilingual skills are a bonus.

Benefits

• 15 days of PTO & 9 paid company holidays
• Medical with HSA employer contribution, Dental, Vision available 1st of the month after start date
• Company paid Life Insurance, Short and Long-Term Disability and an Employee Assistance Program
• 401(k) with Safe Harbor and Profit-Sharing employer contributions
• Tuition Reimbursement program
• Charitable Contribution matching
• Employee Referral bonus opportunities