Director, Brand and Creative Marketing

WerQ AI - Los Angeles, CA

Full-time - Senior

Los Angeles, CA

About the position

The Director of Brand and Creative Marketing at WerQ AI is a pivotal role responsible for leading branding and marketing initiatives that communicate the company's values and engage its target audience. This position involves developing and implementing creative marketing strategies, overseeing brand management, and ensuring consistent messaging across all channels. The ideal candidate will have a passion for storytelling and creativity, along with a proven track record in brand and marketing leadership, particularly in the technology or AI sectors.

Responsibilities

• Develop and execute comprehensive brand and creative marketing strategies that enhance brand awareness and drive engagement.
• Lead the creative team in producing innovative content, including digital assets, campaigns, and collateral.
• Collaborate with cross-functional teams to ensure brand consistency across all channels and touchpoints.
• Conduct market research and analysis to identify trends, insights, and growth opportunities in the AI sector.
• Monitor and evaluate the performance of marketing campaigns, using data-driven insights to drive continuous improvement.
• Manage relationships with external agencies and vendors to produce high-quality marketing materials.
• Present marketing strategies and updates to stakeholders, effectively communicating the brand vision and objectives.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field; a Master's degree or MBA is a plus.
• 7-10 years of experience in brand and creative marketing, with a strong focus on technology or AI industries.
• Proven track record of developing and executing successful brand strategies and marketing campaigns.
• Strong creative and conceptual thinking skills, with the ability to translate ideas into compelling marketing assets.
• Exceptional leadership and team management abilities, with experience in leading creative teams.
• Excellent analytical skills, with the ability to leverage data to assess campaign effectiveness and inform decisions.
• Strong communication and presentation skills, with the ability to engage various stakeholders effectively.
• Passion for innovative technology and an understanding of its implications in the workplace.